YouTube: An Excellent Way to Reach the Professional Tradesman

by | Jun 4, 2013

youtubeAre you looking for ways to get in front of tradesmen? If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial.

Next to Google (who by the way owns YouTube), YouTube is the highest searched. The numbers are staggering:

  • YouTube has 1 Billion unique visitors each month and sees four billion video views every day.
  • 1 hour of video is uploaded every second – that’s 60 hours a minute!
  • Users on YouTube spend a total of 2.9 billion hours per month (326,294 years) watching video.
  • integrated into Google Results.

When considering content, here are some suggestions. Tell the story first and don’t worry about the length. Shorter is always better and you should focus on the first 15 seconds. If you get their attention, you have a better chance of them viewing the entire video. They need to determine up front that the video will help them. When telling a story, your goals are:

  • Engage the customer
  • Educate the customer
  • Make points of differentiation
  • Entertain customers
  • Be different

Rich Brooks in Social Media Explorer explored ways to maximize your YouTube presence. Here are some of the highlights:

  • Create compelling content – Address the needs of your customers.
  • Make it findable – both in and out of YouTube. Your Title, Description and Tags are important.
  • Brand your channel – Create a custom background that goes along with your branding . Use “Player View” as your layout and select autoplay feature.
  • Post a bulletin and alert your friends and subscribers – Create a link and put it on your home pages.
  • Leverage other social media platforms – Blog about it, Tweet it, post it on Facebook and submit it to StumbleUpon.

What are you doing to leverage your YouTube videos?

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