Are You Using Storytelling to Connect With the Professional Tradesman?
Have you ever met a contractor that hasn’t tried to talk your leg off? Most are talkers and mean no harm; they just want to connect. So what better audience to connect with if you make something that can help them do their job better?
Things to Consider When Using Mobile to Reach the Professional Tradesman
Mobile is probably one of the fastest segements right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers.
Evolution of a Press Release
Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the evolution of the press release. Yes, it still is a legitimate marketing communications tool. Perhaps this will date me, but I remember the days when issuing a press...
Have You Ever Considered Word of “Mouth Referral Programs” to Reach the Professional Tradesman?
Sometimes we’re so close to the woods that we can’t see the trees. As marketers we’re all so busy trying to excecute our plans from using the latest digital options and lead nurturing programs to doing some traditional direct mailers and participating in a key trade show that we often overlook the obvious-Referrals!
How Do You Write Good Content to Reach the Professional Tradesmen?
We all face the challenge not only writing good content but getting it consumed. Most of us old time B to B marketers get right to the point, just like Joe Friday a detective in Dragnet the TV series (way back before most of you were born).
From MAGNET: Market Diversification
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
Manufacturers: Benefits of Using Social Media
I’m not saying you have to active in every venue, but in the B-to-B world there are certain elements like YouTube, SlideShare, LinkedIn. I’m also not saying that social media will be that silver bullet that will have customers lining up to buy your products. I will say that you probably won’t sell anything from being on social media. Then why waste your time?
Major Trends in the B-to-B Space According to Google
Since Google touches us all it’s good to get some trends from “Big Brother” especially when it relates to the B to B markets. emarketer.com recently had an interview with Mike Miller director of business and industrial markets at Google and some new market research they just completed
Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after?
B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can read the original...