Marketing 101 for Manufacturers
I recently had the privilege of co-presenting a “Marketing 101 for Manufacturers” seminar for MAGNET (Manufacturing Advocacy & Growth Network) with a colleague of mine, Sage Lewis, president of SageRock. You can see the full presentation here, but I want to focus on one of the closing slides of this presentation, “10 Key Factors for Successful Marketing Programs.”
How Are You Putting Relevant Content in Front of Your Customers?
As marketers, we have two challenges: one to create great content and two to deliver it. Recent studies have indicated that email still ranked among the top outreach channels to reach buyers no matter what stage they are in the buying cycle. Studies also show that emails should be integrated into other marketing tactics as well.
Social Media Studies for 2013 That Are Worth Reading
Today we have a guest post, courtesy of Kimberley Laws and Media Shower. You’ve got hundreds of Facebook friends, an ever-expanding Google+ circle, and an eye-catching collection of Pinterest boards. Yes, you are a masterful user of social media, but how much do you really know about the tools that you devote so much time to using?
Why Videos are Such an Important Way to Reach the Professional Tradesman
If you’re not utilizing this tool to reach the contractor and professional tradesman, you’re missing a great opportunity. Some recent studies show that videos are on the rise in the B-to-B world. B-to-B Content Marketing: 2013 Benchmarks, Budget and Trends North America found that video had the largest increase of any market content in 2012.
Are you Using Influence Marketing to Connect with your Target Audience?
In today’s world where social media has become an integral part of our overall marketing plans, we can’t rely solely on the old standby of the Four P’s – Product, Price, Promotion and Place. We now have to learn how to manage and measure the brand influencers in social media marketing.
What’s a #Hashtag? And 5 Ways to Use Them in Marketing
Today we have a post from Rachel Kerstetter, Sonnhalter’s PR Engineer, answering one of the questions she’s frequently asked and sharing some tips on how to use hashtags. The basic mechanics of making a hashtag include putting a pound sign (#) in front of a word,...
Are You Using Storytelling to Connect With the Professional Tradesman?
Have you ever met a contractor that hasn’t tried to talk your leg off? Most are talkers and mean no harm; they just want to connect. So what better audience to connect with if you make something that can help them do their job better?
Things to Consider When Using Mobile to Reach the Professional Tradesman
Mobile is probably one of the fastest segements right now from a consumer’s point of view, and it’s only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers.
Evolution of a Press Release
Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the evolution of the press release. Yes, it still is a legitimate marketing communications tool. Perhaps this will date me, but I remember the days when issuing a press...
Have You Ever Considered Word of “Mouth Referral Programs” to Reach the Professional Tradesman?
Sometimes we’re so close to the woods that we can’t see the trees. As marketers we’re all so busy trying to excecute our plans from using the latest digital options and lead nurturing programs to doing some traditional direct mailers and participating in a key trade show that we often overlook the obvious-Referrals!