Takeaways from 2014 PRSA International Conference
Earlier this month I had the privilege of attending the 2014 PRSA International Conference in Washington D.C. For three days I was exposed to an incredible amount of expertise, knowledge and thought-provoking ideas, that left me motivated and energized when I returned to my office.
UPS B2B Purchasing Insights Very Enlightening
Industrial distribution was once dominated by family owned companies built on personal relationships. Things are changing and now suppliers (whether they are distributors or manufacturers) need to be not only aware of, but be a part of the online movement.
What’s a Customer’s Lifetime Value To You?
For all of us in sales, it’s all about now. Making this month’s/quarter’s numbers. While there’s nothing wrong with this, we all need to step back and look at the total value of a customer. We need to realize, that even though we got this sale, it doesn’t guarantee the next one.
4 Benefits of Being Partners with Your Agency
Scott Bessell, Idea Builder at Sonnhalter Over the years, I’ve watched the relationship trend between clients and agencies shift from a partnership level to a vendor level. I’ve seen it from both the client side and the agency side. Many times budgets force the terms...
Manufacturers: Do You Have a Loyalty Program?
We all want to capture more business, and the best source of that is from existing customers. If you were a retailer, it would be much simpler to develop a program. But if you’re a manufacturer who sells through distribution channels, your challenge is where do you put your efforts … at the distributor or end user? You’re between a rock and a hard place.
6 Things You Need to Know About Printing
By Robin Heike, Production Engineer, Sonnhalter Printing may only be “ink on paper” in a general sense, but when you’re printing collateral and other materials, you need quality printing. Here are a few things you need to know about printing for a quality final...
Customer Loyalty: Does it Exist Anymore?
I know we all want to have customers that only call us and never quibble about price. I guess we need to wake up. Years ago, you could build customer loyalty, but today, I really wonder if it holds true anymore.
Manufacturers: Are You Missing Out On Video Opportunities?
Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them?
From MAGNET: Manufacturing – It’s for Women Too!
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
What Buying a New Car Taught Me About Customer Service
In my list of top things I hate doing is getting a new car. It ranks right up there with going to the dentist to get a root canal. My lease was coming due and I looked on the internet at options and customer satisfaction results and had narrowed it down to two models. I filled out the forms on the site, picked a dealer and waited for a response.