Sonnhalter Wins PRSA Rocks Award

CLEVELAND – December 2025 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a gold award in the “B2B Campaign” category at the 23rd Annual Public Relations Society of America’s (PRSA)...

Tradesmen Insights 2016 Top Posts

By Rachel Kerstetter, PR Architect, Sonnhalter 2016 was again a big year in the B2T space. The comments and shares on what we publish here, gives us a good indication of what's on your mind. Here are the top posts on our Tradesmen Insights blog from 2016: 6 Ways to...

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By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Listen to insights from John Mesenbrink from Mechanical-Hub.com as we discuss industry issues that include: Updates to their website and what contractors are looking for What’s new on integrating the latest...

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Outside-the-Box Solutions for Workforce Development

By Chris Ilcin, Account Superintendent, Sonnhalter “Train your people well enough so they can leave. Treat them well enough so that they don’t want to.” -Richard Branson A column I just read brought that quote to mind. Jack Schron, the President of Jergens recently...

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Take the Interview

By Rachel Kerstetter, PR Architect, Sonnhalter It’s time when we start thinking about New Year’s Resolutions. Which means we’re making plans to improve ourselves over the coming year, as well as improve our marketing efforts. Here’s a PR resolution for your...

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Avoiding Scams in Distribution

With 28 years of distribution industry experience, Frank Hurttle has seen more than a few fads and trends come and go. As a consultant with River Heights Consulting, he works with various distributor channels with a lot of different needs and challenges. But he’s seen...

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3 Insights to Make Your Manufacturing CRM More Effective

This is a guest post from Russ Hill, Founder of Ultimate Lead Systems. CRM programs come with big promise. The value proposition reminds me of the film the “Wizard of Oz.” Dorothy sets out with her allies to meet “the Great and Powerful” Wizard, who will surely...

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Today we’re talking with Alan Sipe to get some insights about selling in the Industrial/Commercial fields, especially to distributors and the big box chains. Alan is President of Toolbox Sales and Consulting and has over 40 years of experience including Sr. VP of...

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Thankful for You

As the Thanksgiving weekend approaches, we’d like to say thanks to you. We have had the good fortune over the years to work with so many great friends and clients. You enrich our lives and make our work enjoyable. We’re running in several different directions all the...

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