They Really Are Worth a Thousand Words
By Chris Ilcin, Account Superintendent, Sonnhalter Use images on your website to de-clutter, increase SEO and tell a better story. One of the biggest pitfalls in manufacturers' websites (and trade shows, and product literature and more) is the overriding desire to SAY...
Feeding the Content Beast: Types of Blog Content
By Rachel Kerstetter, Public Relations Architect, Sonnhalter If your content marketing program includes a blog, you've felt the pressure to produce a lot of content. Blogs are hungry little monsters that need a steady stream of new information to be effective. But...
Why customer service is so important to manufacturers serving the tradesman
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter I've talked a lot about customer service and how important it is to resolve issues. But we've also addressed the issue that customer service is everyone's responsibility, from sales through tech support. Customer...
Distributors Gain from Streamlining
By Chris Ilcin, Account Superintendent, Sonnhalter For their January/February issue, Industrial Supply Magazine asked Spencer Maheu, Director at Osborn Industries what advice he had for industrial distributors in the New Year. His answer? Streamline your product...
Hands-on Marketing or Boring Booth. You Decide.
By Chris Ilcin, Account Superintendent, Sonnhalter We’re in the thick of trade show season, and that brings up the age-old argument: Are they worth exhibiting at? The ROI of a trade show can be the trickiest equation to manage. Very few feature direct sales, and how...
Sonnhalter Updates Comprehensive List of Nation’s Vocational Education Programs
Agency adds nearly 1,000 programs and other new features to list of more than 20,000 technical programs across the country. CLEVELAND – February 2017 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO...
Do Smaller Manufacturers have a chance against the Big Conglomerates?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Recently the sale of Craftsman Tools went through to a conglomerate, Stanley Black and Decker, for two billion dollars and I asked myself: Does the smaller manufacturer have a fighting chance against them? In the...
Spread the Buzz, Spoil the Game
By Chris Ilcin, Account Superintendent, Sonnhalter Another Super Bowl, er, I mean Big Game is in the books, and like last year, we want to take a look at the ads through the lens of B2T. Are there any lessons? Probably, let’s go to the tape! You Can Protect Your Brand...
Two Trends in Logo Design
By Scott Bessell, Idea Builder, Sonnhalter There have been a couple of subtle changes (again) in the world of company/corporate identifiers—their logos. Picture-Only One of the attempts at winning us over is the elimination of the company name from the logo itself....
Not Real, But Reality
By Chris Ilcin, Account Superintendent, Sonnhalter By now, if you have a presence on social media, and are involved in sales or marketing, you’ve seen this: Well, bad news. "Fourth" isn’t spelled that way The National Sales Executive Association doesn’t exist There’s...