Industrial Community Responds to Online Marketing
Seeing an online advertisement motivates the engineering, technical and industrial audience to take action. According to 2008 GlobalSpec Engineering Trends Survey, upon seeing an advertisement online, 87% of respondents visited the advertiser’s Web site and 56% e-mailed the advertiser.
Five Ways for Manufacturers to Improve E-mail Marketing to Tradesmen
Manufacturers who market to tradesmen should consider e-mail marketing as another tool in their marketing tool box. Using e-mail marketing can improve and increase business from your existing clients, as well as identifying and nurturing new ones.
Industrial Marketers Need To Get Tradesmen Talking By Using E-mail
E-mail marketing is a good way for industrial marketers to reach tradesmen. But to be effective with e-mail, you need to remember to listen.
E-Mail Marketing for Industrial Marketers: Common Mistakes to Avoid
E-mail marketing for industrial marketers: some common mistakes to avoid to get the most out of your programs.
2009 – The Year Social Media Becomes Universal, Even for Industrial Marketers
Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research. Three of the most important highlights from this report that are of interest to Industrial Marketers:
Optimizing Sales Leads In The Contractor, Industrial and MRO Markets
Optimizing sales leads in contractor, industrial and MRO markets isn’t difficult if you follow some simple steps. Putting a program together to identify potential customers and then nurturing them through the sales cycle improves end results which is ultimately the sale!
Industrial Marketers: Key Tactics to Maximize SEO Results
Industrial marketers are often more concerned with how their web site looks than how it will be found. So you did a new site two years ago, included some key words and then put it on auto pilot. SEO is an important component to generate traffic to your site and shouldn’t be neglected, especially in this economy.
Industrial and B-to-B Marketers Can’t Ignore Social Media Anymore
We need to realize that social media is not a fad. The faster B-to-B manufacturers realize that social isn’t just for “consumers,” the better off they will be. Social media allows manufacturers to engage customers in more creative ways, build relationships and stay ahead of their competitors.
Manufacturers: Target Marketing to Tradesmen Maximizes Results
For manufacturers who sell to contractors and the industrial markets, target marketing is not only cost-effective, but it brings in better, more qualified leads.
Industrial B-to-B: Making the Most of Your Digital Efforts
To maximize your investments, here are the top 5 ways to invest in your digital channel for 2009.