Industrial marketers are often more concerned with how their web site looks than how it will be found. So you did a new site two years ago, included some key words and then put it on auto pilot. SEO is an important component to generate traffic to your site and shouldn’t be neglected, especially in this economy.
Search engines are continually changing and upgrading the ways spiders do their job. I read an article recently by Stephen Riegel. These are his four quick tips to increase your web site’s traffic:
- Eliminate navigation barriers. Spiders prefer easy-to-navigate sites.
- Create an XML sitemap that allows spiders to see what pages exist and how often you update them.
- Check your code. If spiders can’t understand it, they might miss important information.
- Check your title tags as they are among the most important elements of search engine algorithms.
Taking the time to review your sites for SEO is one of the most efficient investments of your time and budget that you can make.
To read Stephen Riegel’s article: Key tactics to maximize your SEO efforts