B-to-B Marketing: It’s Not About YOU Anymore!
B-to-B marketers need to change the way they approach potential customers as the rules have changed and the customer now is an integral part of what your brand is defined as.
Tradesmen Connect Emotionally Online at Home
Tradesmen spend time at home online averaging over 12 hours a month. Those who spent the least amount of time online — about seven hours per month — were high-paid professionals.
B-to-B Marketers Can Build Relationships and Sales Using Social Media
Social media allows B-to-B marketers to “really” talk to professional tradesmen in a way that builds a relationship of trust.
Quick Tips to Promote Your B-to-B Blog
Promoting your blog should be no different than promoting a new product. Your marketing strategy should include both push and pull strategies. 5 easy ways to promote your blog using the old standby – e-mail.
B-to-B Marketers: Need to Embrace Engagement Marketing
Engagement marketing allows you to have conversations with both customers and prospects over time resulting in building a strong relationship.
Mobile Advertising Presents New Opportunities For B-to-B Marketers
B-to-B marketers will have to consider a new media in the mix moving forward – mobile media. Consumer acceptance is making this a very fast-growing segment.
B-to-B Blogs: An Effective Marketing Tool
I’m convinced that a blog is a very effective marketing tool for B-to-B marketers. It provides a genuine opportunity to build your company’s brand. But don’t think that if you just create a B-to-B blog you are assured of traffic.
4 Tips to Target Tradesmen Online Using Key Word Research
Keywords and SEO have long been associated with web sites. But blogs are actually more SEO friendly and much easier to update from information from your analytics.
Twitter isn’t there yet it’s only a matter of time and search will be one its most important elements.
Consistently using keywords that your target audience would use to find your company will generate significant online traffic.
B-to-B Marketers: Your Blog Can Help With Your Elevator Pitch
What’s your elevator pitch for your blog? A 30-second overview of who you are and what you’re blogging about.
How to Keep Tradesmen Coming Back to Your Blog
Tradesmen have specific issues relating to their business and are looking for ways to improve and stay on top of their game.
As a blogger who is targeting this market one my objectives is for them to return often to my blog as a source of information they can use.