Why Should You Ask Professional Tradesmen Questions?
What professional tradesman worth his salt, whether he’s an electrician, plumber, HVAC technician or a MRO specialist, doesn’t have a million answers on how to solve problems.
2009 – The Year of Social Media
According to Nielsen Online, latest research shows that social networking is now more popular than e-mail. 66.8% of Internet users use social media while only 65.1% have used e-mails.
7 Ways to Combine Social Media With E-mail to Reach the Professional Tradesman
E-mail combined with social media offerings like Linked-in, Facebook and Twitter allow you to get your message out quicker to more people and give them an easy way to reply. In other words, you’re engaging them and that’s why social media is so important. By clicking a link, you are sharing content with influencers that you might not have had reached.
3 Ways Viral Marketing Can Help Reach the Professional Tradesman
It used to be that marketers counted on “word of mouth” to help spread their message to the tradesmen and maintenance professionals. Today, social media takes this to the next level and does it quicker and better.
Stay Up On New Trends But Don’t Forget Old Friends
We all want to be part of the newest and sexiest stuff. Social media is a hot topic. It is extremely popular, in part because it is inexpensive and can easily be measured. But it can and should be integrated with more traditional strategies such as broadcast e-mail programs.
Make Your B-to-B E-mail Campaign to Tradesmen a Success
Tradesmen are busy people like the rest of us, and when they get a marketing e-mail, you had better make clear (WIIFM) what’s in it for me in the subject line. They want to know how your product or service will help them on a jobsite.
B-to-B Marketers Need to Use Social Media as a Branding Tool
B-to-B marketers are so busy pushing out messages using traditional methods to promote their brand that they sometimes forget about the strength of social media to self-identify themselves by searching for solutions or information on the Internet.
Twitter Search Benefits B-to-B Marketers
Twitter Search benefits those of you who are trying to get your arms around Twitter and how to use it for your B-to-B marketing. Here are a few thoughts on how you can engage tradesmen and supply them with useful info. The problem is where are they and what (or who) are they talking about.
Corporate Blog: Make the Most of Them
If companies want to have a successful blog, the need to deliver relevant content that talks about ways to solve your customers’ problems, and they need to deliver it in a conversational (human) way using terms that their customers are familiar with.
Tradesmen: Early Adopters of Social Media
Tradesmen have been building relationships long before the term social media was concieved. They’ve been connecting through ham and CB radios and they and they are now logging on in record numbers.