B-to-B Marketers: Why You Should Embrace Social Media

socialmedia1Everyone’s putting out stats on how one element or another of the social media landscape is doing, i.e. 175 million Facebook users spend an average of 3 billion minutes a day on Facebook, according to Conde Nast Portfolio; Twitter is growing at a 1,382% annual growth rate; Facebook has grown from 100 million to 200 million users in less than 8 months.

What does all this mean to the B-to-B marketer? It means that the world is embracing social media in one form or another. It means that Americans have not only found it, but are using it. Media post reports 49% of us are using some combination of social media in their life. Here’s a breakdown of social usage by age, gender and education that I think you’ll find interesting from a poll by Harris Interactive:

Online Social Network Usage – By Age & Gender (All Online Adults; % of Age Group)
Age Group Gender
Network Usage Total 18-34 35-44 45-54 55+ Male Female
Have a Facebook or MySpace account

48%

74

47

41

24

45

52

Update Facebook or MySpace account at least once a day

16

29

17

10

3

14

18

Use Twitter (Net)

5

8

7

4

1

5

5

Follow people on Twitter

5

8

6

4

1

5

5

Use Twitter to send messages

3

4

5

1

*

3

2

None of these

51

25

50

59

76

54

47′

Source: Harris Interactive, April 2009 Multiple responses allowed; * indicates less than 0.5%
Online Social Network Usage – By Education (All Online Adults; % of Group)
Education
Network Usage Total HS or less Some College College Grad+
Have a Facebook or MySpace account

48%

40

55

52

Update Facebook or MySpace account at least once a day

16

14

18

16

Use Twitter (Net)

5

3

7

6

Follow people on Twitter

5

3

6

6

Use Twitter to send messages

3

1

4

4

None of these

51

59

43

47

Source: Harris Interactive, April 2009 Multiple responses allowed; * indicates less than 0.5%

For additional information from Harris Interactive, please visit here.

Share

Share this:
Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Leave a comment

Your email address will not be published. Required fields are marked *