Marketing to the Social Web: A Must Read for B-to-B Marketers
If you’re thinking about getting into the social media arena or you want to give someone in your company a great overview, I’d recommend a book by Larry Weber called Marketing to the Social Web. He gives you a great 30,000 ft. overview as well as some practical examples of how social media can help you grow your business.
Eye Tracking Study Reveals Insights Into How Professional Tradesmen Look at Electronic Media
Eye Tracking Study reveals insights into how people look at electronic media. It’s nice to see that studies substantiate some of these key findings, and what’s even more surprising are some of the other finding that I never would have thought of.
B-to-B Marketers: Why You Should Embrace Social Media
Everyone’s putting out stats on how one element or another of the social media landscape is doing. What does all this mean to the B-to-B marketer? It means that the world is embracing social media in one form or another. It means that Americans have not only found it, but are using it.
Four Ways to Write a Better B-to-B Blog
For any of us who write a blog, you know it’s a major time commitment especially if you’re going to do it right. Some of you may only have 30 minutes or so each day and you really want to put out a good post. My main advice is to be consistent and keep the quality of your post high. Here are 4 guidelines I like to use to make sure I keep myself on track:
Use Twitter in Customer Service to Take Care of Problems in the Field for Professional Tradesmen
I’m sure we all have stories of customer service experiences, both good and bad. I’d bet you’ve had more bad than good experiences though. For manufacturers who sell to the professional tradesmen, these are even more challenging. You need to think outside the box. Twitter is an ideal tool to service your customers. Customer service departments are supposed to solve problems, reinforce a positive brand experience and not cost you an arm and leg to support.
Social Media: 4 Signs Your Tradesmen Want to Hear From You
Blogs, Forums, Twitter – are your brands or company being mentioned on any of these? If not, what are you going to do about it? Should you be joining the conversation? What are your competitors doing? Remember, those that start conversations often end up leading them.
How to Write a Blog to Ensure the Professional Tradesmen Read It
Professional tradesmen are just as busy as the rest of us and they need to know, what’s in it for them if you want them to continue on. My experience working with marketing departments is that they are in the features/benefits mode most of the time and have a difficult time adjusting to writing online.
Reducing Risks Improves Sales Conversions to Professional Tradesmen
According to a recent article in B2B marketing online, a new study from Enquiro Research shows that most B-to-B buying is about CYA. If business buying is driven more by risk adversion, then you need to address those and take the risks out.
Why It’s Important to Monitor Your Blog Stats
One of the great things about social media and blogs in particular is you can almost instantly see how you’re doing in the world of blogging. Most programs like Wordpress have monitoring devices built in. You can see what’s hot and what’s not. You can monitor what sites are sending you traffic and what key words are doing their job.
How to Use Content to Find Professional Tradesmen
To reach the professional tradesman, you need to deliver content that answer the question, “what’s in it for me” and then give them a clear call to action.