B-to-B Marketers: Why Should You Revisit Your Blog Posts?
If you’ve been blogging for a while, might I suggest you take the time to look at some older posts to see if they can be updated and reposted. In an ideal world, every one of our posts would be perfect, but let’s face it, we don’t live in an ideal world.
A Guide to Micro-Blogging for B-to-B Marketers
Micro-blogging is an effective way for people to get messages to the world. Unlike regular blogging where your posts can go on and on and cover numerous subjects, a micro-blog communicates one event. A good comparison is of thinking of it as a cross between social networking and blogging.
5 Tips From B-to-B Marketing Thought Leaders on How to Increase Your ROI
In today’s economy, you won’t find any marketer that isn’t looking for a better ROI. I recently read a post by Modern B2B Marketing, sharing five helpful tips that will increase your ROI.
Forrester Report: Most B-to-B Blogs Fail
Social media is becoming quite the buzz in B-to-B circles and businesses fall into one of two categories: 1) those who have started one only to see it lose steam and die, or 2) those who don’t because they are afraid of what their customers might say that would reflect negatively on them.
7 Tips on Asking Questions on Your B-to-B Marketing Blog
I keep reminding folks that other than disseminating good information, the #1 goal in my mind is to identify and engage in a conversation with either a customer or potential. Questions are a great way to give your readers a sense of belonging to a community.
B-to-B Marketers: 8 Ways to Highlight Your Readers
If you create a space or regular column highlighting some of your readers, you accomplish both the benefit of acknowledging that your readers have something to contribute, but it also shows other readers that you value their opinion as well even though you only recognize a few.
100 Facebook Tools to Help B-to-B Marketers Generate New Business
Facebook now has over 200 million active users. More than 100 million users log on to Facebook at least once a day. This is a great resource list that will make Facebook part of your company’s social media marketing mix for new business.
5 Quick Tips to Promote Your Post
Just because you write the most provocative post, it doesn’t mean the world at large will know it’s out there. Yet by using the right key words and phrases, you’ll get organic action from the search engines, but if you spend a little time being proactive, you’ll see better results. Here are 5 quick tips to help promote your posts:
Use Twitter to Grow Your B-to-B Brand
Twitter is the micro-blogging platform that will help B-to-B marketers grow their brand. It’s not a fad (upwards of 10,000 people a day are signing up).
B-to-B Marketers: 5 Tips For Avoiding Deceptive SEO Companies
A lot of people don’t know or understand enough about the dynamics of SEO. They either choose to ignore it or become targets of SEO companies that start guaranteeing results. These companies use techniques called “black hat” which in the short term could raise your traffic, but in the long term it could get you banned from search engines and then who would really lose?