Why Your Sales Force Needs Social Media, and It’s Not What You Think.
Social media is always talked about in the context of being a marketing tool. While I agree that social plays a big role in marketing, it can also help in the selling cycle. No, I’m not saying that social media is going to sell anything. That’s not its purpose.
If You’re Going After Professional Tradesmen, Create a Facebook Page
For manufacturers who are targeting the professional tradesman, we think creating a Facebook page instead of a group is the better choice. Facebook pages let you connect directly without having to connect to a personal account if you create a group. Think of your Brand as a rock star who wants to stay connected to your fans.
Social Media Survey to Editors of Top Trade Publications is Very Enlightening
Many manufacturers are still skeptical about social media in a B-to-B arena. Since we deal with the professional trades, we know most of the editors very well and recently asked many of them to participate in a survey on social media. The majority of them are responsible for end user books that serve the likes of plumbers, electricians, HVACR contractors and mechanical contractors.
2009 Trends and Spending Strategies for B-to-B Marketers
2009 Trends in Strategies and Spending For B-to-B Marketers. The implications are a trend toward the adoption of digital tactics, which started before the economic crisis, but have been accelerated by B-to-B marketers having to do more with less.
5 Ways to use Twitter as a Tool to Reach the Professional Tradesman
B-to-B marketers are having a hard time figuring out the best way to use Twitter. If they understand that the people who are following them are obviously interested in them and their products, they’ve already pre-qualified themselves. Twitter has become my number-one source of activity to my blog.
B-to-B Marketers: The Next Big Tidal Wave in Communications Will be Google Wave
Let me give you a heads up. A new product is on the horizon that will have a major impact upon online communications. The next big tidal wave will be made available to the general public later this year. It’s the top trending conversation on Twitter and is becoming a hot topic in the daily news cycle.
Reaching Professional Tradesmen: How Important is Your Post Title?
I know some of us write to specific audiences. Some posts may be more general in nature, but the majority will be focused at your target and should have a title that will not only stop them, but will make them want to click for more info. That’s why the title is so Important. You could be giving away chances for a million dollars inside your post, but no one would know if they didn’t open it.
Twitter: 5 Ways to Share Images
Twittering is truly becoming one of the most important ways to share content in the social media arena. Beyond the obvious 140 characters limitation, there was no way to share images (a picture is worth a 1000 words). Since Twitter doesn’t have an application for this, third party vendors have come up with options for us that work on Twitter.
Use Twitter as a PR Tool to Help Build Long-Term Relationships
Twitter is certainly the hot topic in the social media scene. Corporate executives, editors, financial analysts and community leaders, to mention a few, are all participating. Think of it as a way to bring up awareness and start the process of building long-term relationships. Used correctly, Twitter can give you an advantage in the marketplace. Here are some tips on how to get involved:
Blogs: How to Take Advantage of Them to Reach Professional Tradesman
There are over 100 million blogs – how do you identify and communicate with the right ones to get in front of the professional tradesman? The first question to answer is, are your products or services applicable to your end users using social media? If the answer is “yes,” then your goal should be to identify the right communities, monitor them and jump in and get involved!