Brand Differentiation – 5 Tips on How You Can Stand Out Among the Nearly 1 Million Daily Posts
With all the “noise” around you in the sea of posts, how do you stand out in the crowd? In a crowded marketplace, your “Brand” is what will make you stand apart from the other fish. Your brand involves the look and feel of your blog, the style in which it is written, the emotion and tone all are part of your Brand. Here are 5 tips that might help you differentiate yourself:
5 Reasons Blog Posts Fail
I continue to be amazed sometimes as to which of my posts do better than others. Sometimes there is no rhyme or reason. Just as you check the other metrics on how you’re doing, I think it’s important as a part of your own self discipline to review the low performers and see if there are ways to improve.
E-mail and Social Media – A Great “One-Two” Punch to Capture the Professional Tradesman
Social media has dominated the news lately and many marketers are considering moving out of traditional e-mail programs and focusing more on social.My advice to them is neither are the answer by themselves especially when it comes to reaching professional tradesman who are slower to jump on the social bandwagon.
5 Ways to Find Prospects on Twitter
Finding your best prospective client online audience is not yet an exact science. But for now, you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there, but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.
What’s Your Grade on Twitter?
Social media is trying to be taken seriously, and in late 2008 came out with several tools to measure the effectiveness of Twitter. Two of the more popular tools are Twitter Grader and Twinfluence.
How much credibility do you put into these type tools? I use them as a guide post to make sure I keep on track.
Industrial Marketers Focus on Social Media
I’ve been saying for some time now that B-to-B marketers, and especially those in the industrial section, need to start embracing social media. Recently BtoB magazine hosted a Netmarketing breakfast in New York. Here are some nuggets from the meeting for you to ponder on:
Top 10 Posts for Marketing to the Professional Tradesmen
It’s always interesting to see which posts create the most interest. Here’s a list of my top 10 posts. They’re ranked in order of the amout of traffic they generated. Enjoy!
Leverage Your Presence on Social Media Sites
Are you taking advantage of the numerous sites out there that can drive traffic back to you? If your online presence is limited to things like banner ads and blogging, you’re missing out on some great social media marketing opportunities. Following is a link to 50 sites you may want to visit. Granted, they may not all be appplicable, but I’ll bet you’ll find plenty to keep you busy for a while.
5 Tips on How To Improve Your B-to-B Blog
Everyone is looking for ways to improve their blog so they can increase readership as well as engaging those who read your posts on a regular basis. Here are some tips I share with manufacturers who are trying to reach specific audiences like the professional tradesmen.
B-to-B Marketers Have Opportunities to Build Better Customer Relations Using Social Media
Why should B-to-B companies use Social media? Oliver Young from Forrester Research sums it up, “Marketers who embrace social media will outdistance competition, build community following and boost loyalty.” Is there a better time than now to start making that impression? People are still buying things, and with budgets being tight, decisions are often made on relationships.