Social media is trying to be taken seriously, and in late 2008 came out with several tools to measure the effectiveness of Twitter. Two of the more popular tools are Twitter Grader (I scored 97.6 out of 100) and Twinfluence (I scored 98 out of 100).
How much credibility do you put into these type tools? I use them as a guidepost to make sure I keep on track.
It makes me:
- Check my network to get rid of non-contributing (spammers) followers.
- Re-evaluate my end game to make sure you’re still on target. You want to search for like-minded people (in my case, those looking to talk to tradesmen). You’re not looking for the biggest list of followers; you’re looking for the right ones!
- To make sure my messages are timely and rich in content for my target audience.
Twitter Grader bases its score on the number of followers you have, the power of your network, the frequency of your updates and how complete your profile is.
Twinfluence bases its criteria on Reach (what’s the maximum number of people that could get your tweet),Velocity (how fast are you adding followers), Social Capital (how many followers do your followers have) and Centralization (how dependent are you on a small number of followers who have big followings).
You may or may not agree on the metrics, but at least it’s a start. If it does nothing else but make you stop and evaluate your program at a 30,000-foot level, it has served a purpose.
So what are you waiting for? What’s your score?