B-to-B Marketers: Is There a Way to Track Social Media?
Social media isn’t like other traditional methods of marketing like direct mail or e-mail campaigns.
Social Media 101 Webcast: Pass It On To Those in the B-to-B World Who Need It
If you’re reading this post, I’m preaching to the choir, but it’s amazing the number of people who still don’t understand social media. If they have an idea of what it is they have, they don’t have a clue on how to use it in the B-to-B world.
B-to-B Marketers: Is Print Advertising Dead?
With all the hype about social media, some marketers are going too far and have started ignoring traditional tools that have served them over the years, primarily PRINT.
Why Manufacturers Should Use Blogs as a Brand Building Tool to Reach the Professional Tradesmen
Manufacturers are missing an opportunity to build brand awareness and thought leadership if they don’t consider using a blog as part of their marketing mix. Contractors, plant engineers and maintenance workers are looking at ways to solve problems and learn quick tips on how to do their jobs better.
Lead Generation: Top Business Benefit for Small Businesses Using Social Media
According to recent surveys, small businesses are going to spend more time and effort on social in 2010. Most are aware of social media but are lacking in education of how to use to benefit their business. This appears to be the biggest stumbling block in them using social.
Small Businesses Have Social Media Marketing Advantage
I’ve always said that I believe small businesses have the advantage in social media. Two of the most important reasons are that small business owners are passionate about what they do and can react quicker than larger corporations when responding to something online. That’s the beauty of social media–its success is based on building relationships.
How Can We Promote Blue Collar Careers?
My target audience is manufacturers who want to sell stuff to contractors and professional tradesmen. Any of us who have been around this industry (no matter what field) know that the biggest challenge facing contractors is lack of qualified people. So long term if the professional tradesman goes away or certainly doesn’t keep up the current need, who are we going to sell our stuff to?
B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
Kudos to the B-to-B marketers who have embraced social media. I recently read an article in eMarketer.com that I thought I’d share some highlights. Even though we are outnumbered and less experienced than our counterparts in B-to-C, we appear to be more active according to research from a 2009 benchmarking study from business.com.
5 Things An E-Mail Marketer Should Avoid when Targeting the Professional Tradesman
Sometimes we take things for granted and can tend to become complacent when using tools like e-mail marketing. We think we know it all since we’ve been doing it for so long, but we may have lost sight of what made e-mail so successful in the past.
2009: A Retrospective from Contractors and An Early Outlook For 2010
You don’t have to be a rocket scientist to figure out that the economy in 2009 wasn’t good to most contractors, especially those whose primary market was new construction. To that end, we did phone interviews the last quarter of 2009 with 22 contractors across the country, primarily in the HVAC and Plumbing markets to get a better sense of how they are surviving and what’s on their minds.