How Much of Your B-to-B Marketing Budget is Going Towards Social Media?
Marketers across the board are realizing that social media is here to stay and those that have jumped in have found that they are making new friends. How does that translate though into spending out of your marketing budget? With budgets shrinking over the last 18 months, marketers have had to do more with less and find social as a viable option.
LinkedIn: Great Tool to Drive Traffic to Your Blog
I’m an Evangelist when it comes to using LinkedIn as a networking tool in the B-to-B arena, and I try to get all my clients to see the benefit. I think LinkedIn is one of the most under-utilized tools in a B-toB marketers tool bag.
Lead Generation: Focus of B-to-B Online Marketers
Online marketers usually focus on three key major objectives: Customer Retention, Brand Awareness and Lead Generation. Not surprising given the state of the economy, lead generation is getting more attention according to a recent study by AMR International.
Social Media: Here’s a Manufacturer That’s Getting It Right
For those of you who haven’t “bought into” social media or haven’t gotten around to implementing programs, here’s an example of a traditional manufacturing company that’s “doing it right” – RIDGID.
3 Facebook Tips to Protect Your Privacy
Facebook, one of the fastest growing social networks, has become one of the fastest growing forums for embarrassing photos, awkward wall posts and uncomfortable sharing. Would you show your boss those pictures from last weekend or your opinion about the new office policy? Probably not, so why have it open to everyone on Facebook? Employers and schools are now monitoring Facebook, and most people aren’t protecting themselves correctly.
B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
Manufacturers are missing the boat if they are not incorporating videos into their Web sites. According to Forrester Research, videos properly submitted are 53 times more likely to generate first page Google rankings. You heard me right, 53 times more likely. Other advantages are that results appear in days because Google is pushing video to the top. This is a great opportunity for B-to-B marketers.
Blog Best Practices: 8 Writing Tips to Generate Leads From Professional Tradesmen
Your company’s blog can become the “Gateway” to introduce your company and its products/services to prospective customers. Here are some best practice tips that will help you generate serious traffic to your blog.
B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them. Simply fulfilling a request is not the answer, but yet many companies do just that. According to a recent survey of people who have requested info suggests that 80% of all sales are made on or after the third contact. The survey conducted by Marketing Best Practices, Inc. polled over 700 respondents with only 8% buying after the first call.
B-to-B Marketers: What Type of Twitterer Are You?
People use Twitter for different reasons. From a B-to-B perspective, why do you? For those of us who are trying to use Twitter as a marketing tool, you normally have a reason for using it. Twitter is a conversational platform. What kinds of conversations are you having?
B-to-B Marketers: Social Networks Top Priority for 2010
Unless you’ve been living under a rock, you must know that social media, even in the B-to-B space, is gaining traction on a daily basis. Top marketers worldwide agree that digital will increase in 2010.