Mobile Marketing for B-to-B: Change in the Air(waves).
There is a revolution starting in the world of mobile marketing and it isn’t just for B2C – it is for everyone, including B2B. According to a recent article in Mobile Marketer, B-to-B mobile marketing will go from 26m in 2009 to 106m in 2014 according to Forrester Research.
B-to-B Marketers: 5 “Must Haves” Before Starting Social Media
Unless you live under a rock, everyone knows about social media at least in broad terms. Social media holds a tremendous amount of potential for businesses looking to grow. Many companies, in an effort to get started, jump right in, and while that’s not the end of the world, I think if they really want social media to have a positive impact on their business, they should consider the following.
Webinars: Tips on How to Promote Using E-mail
Webinars are a way to leverage the Internet and are becoming a more acceptable way of communicating to both existing as well as new customers. We use them to promote new products and services as well as present industry events and overviews. Many of our clients also use them for training.
National Tradesmen Day
Where would we be without them? The unsung heroes of American Industry.
At Sonnhalter, we know tradesmen well. They are the customers of the clients we serve. They’re construction workers and maintenance professionals. Electricians and plumbers.
Manufacturers Trying to Reach the Professional Tradesmen: 5 Most Popular Posts
From time to time I post some of the more popular posts to refresh the ideas for those who might have read them and for those who haven’t had a chance to look at some of the more popular ones. Enjoy.
Why Page One On Organic Searches Are So Important
We all want to come up on page one of Google, Yahoo, Bing and all the other search engines. There’s a good reason that we need to strive for that. According to a recent article in emarketer data from an icrossing study shows only a small amount of people go beyond the first page.
How Much of Your B-to-B Marketing Budget is Going Towards Social Media?
Marketers across the board are realizing that social media is here to stay and those that have jumped in have found that they are making new friends. How does that translate though into spending out of your marketing budget? With budgets shrinking over the last 18 months, marketers have had to do more with less and find social as a viable option.
LinkedIn: Great Tool to Drive Traffic to Your Blog
I’m an Evangelist when it comes to using LinkedIn as a networking tool in the B-to-B arena, and I try to get all my clients to see the benefit. I think LinkedIn is one of the most under-utilized tools in a B-toB marketers tool bag.
Lead Generation: Focus of B-to-B Online Marketers
Online marketers usually focus on three key major objectives: Customer Retention, Brand Awareness and Lead Generation. Not surprising given the state of the economy, lead generation is getting more attention according to a recent study by AMR International.
Social Media: Here’s a Manufacturer That’s Getting It Right
For those of you who haven’t “bought into” social media or haven’t gotten around to implementing programs, here’s an example of a traditional manufacturing company that’s “doing it right” – RIDGID.