Why Page One On Organic Searches Are So Important

by | Mar 24, 2010

We all want to come up on page one of Google, Yahoo, Bing and all the other search engines. There’s a good reason that we need to strive for that. According to a recent article in emarketer data from an icrossing study shows only a small amount of people go beyond the first page.

US Natural Search Visits from Google, Yahoo! and Bing, by Search Engine Results Page, Q2-Q4 2009 (% of total in each group)

Across the big three search engines, 95% of traffic came from first page results. That should make us all sit up and take notice. If you haven’t taken search seriously, maybe now would be a good time to do so. Don’t do all the hard work and have less than positive results because you’ve not taken organic search seriously.

A report from Econsultancy and ExactTarget indicated search spending would increase…nearly two-thirds of the marketers interviewed said they plan on increasing spending in this area.


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