B-to-B Marketers are Finding LinkedIn a “Go-To” Source for Prospecting
I’ve been saying for some time now that the the most overlooked social media tool for the B-to-B market is LinkedIn. It makes sense to join groups on LinkedIn whether it’s buying groups like A-D or Netplus Alliance, or associations like STAFDA or AHMA. Take advantage and participate in the arenas you sell to and through.
5 Tips to Make Your B-to-B Blog Successful
If you want to be a serious blogger, there are some things you need to follow to be successful. It's not as easy as it might appear, and here are some tips I've learned over the last year in doing my blog. Be Committed - Committed to write 2 or 3 posts a week no...
B-to-B Marketers: When Should You Outsource Social Media?
For those of you who haven’t yet dove in to the social media arena, whether it’s because of fear of the unknown or the fear of it’s going to be too time consuming, I have some friendly advice.
I can’t force you to try it but I can tell you it won’t hurt and you can’t break anything. For those who are willing to to give it a try but are worried about the amount of time it will take I have some suggestions for you to consider.
E-Mail: Still an Effective Method to Reach the Professional Tradesmen
All of us are getting inundated with e-mail, but studies show it’s still one of the best ways to reach out to people.
It does have its challenges with spam filters and and internal firewalls.But I’ve found that by using some of the techniques for writing blog posts have come in handy in writing e-mails.
So here are some tips on how to more effectively use this tool:
Follow Companies on LinkedIn: Keep Tabs on Your Competitors or Customers
LinkedIn has a new tool “Follow Company” which like it says lets you follow companies. What a great way to to get current activity levels at your customers or competitors. Learn what the latest competitive promo is or what the customers are talking about.
Can Social Media Results be Quantified?
That’s the $64,000 question. Marketers are split on whether social media will deliver measurability according to a recent study by Datran Media’s 4th Annual Marketing and Media Survey. 87% of those surveyed said that accurate online measurement was at least somewhat important for driving increased brand awareness, revenues or performance. Marketers Worldwide Who Believe Social Media Will Generate Quantifiable Results in 2010 (% of respondents)
80% of Visitors to Your Blog are First-Timers!
Those of us who have been blogging for sometime may be under the assumption that once someone finds our blog they become a groupie and read every one of our posts. Well here’s a wake up call. Would you believe that 80% of the people who come to your site are first-timers? This is true for most bloggers. Even the big boys like Jay Bear and Jason Falls have 65% plus who come to their sites for the first time.
B-to-B Marketers: 6 Tips to Drive Traffic to Your Blog
“Build it and they will come,” is not the answer to generate traffic to your agency’s blog. You must employ proactive tactics to create awareness and interest among prospective tradesmen. The more traffic that you can generate, from among your target audience, the more inbound new business leads that will follow.
The Changing World of the Plant Engineer – Part 2
For those of you who are targeting the plant engineering function, you should read a new study that was just released in April from Plant Engineering magazine, called, “The Changing World of the Plant Engineer.” From the study, you’ll gain insight on the changing role of the plant engineer, what they’re thinking about for 2010 and beyond. So next time you’re talking to a plant engineer, think about what’s on his mind.
The Changing World of the Plant Engineer – Part 1
For those of you who are targeting the plant engineering function, you should read a new study that was just released in April from Plant Engineering magazine, called, “The Changing World of the Plant Engineer.” From the study, you’ll gain insight on the changing role of the plant engineer, what they’re thinking about for 2010 and beyond. So next time you’re talking to a plant engineer, think about what’s on his mind.