Double Your Marketing Effectiveness When Going After The Professional Tradesmen
Although everyone is focusing on social media, let’s not forget an old friend, e-mail marketing. Using social media as a partner, it will provide new avenues for engaging and sharing both current customers as well as prospects. Professional tradesmen are used to being contacted via e-mail and more and more are getting into the social media arena. Let’s not let an opportunity go by to make your marketing message more impactful.
B-to-B Marketers: Tips on How to Optimize Twitter
In our world of B to B and especially the world of manufacturing Twitter of all the social media tools is probably the most misunderstood and therefore the most under utilized.75 million people visited Twitter in January alone, over 23 million were from the US. According to Twitter, over 50 million tweets are sent daily.Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential.
Here’s a Manufacturer That Has Taken on the Economic Downturn, and is Winning!
When you have lemons, make lemonade! I know most of the manufacturers that read me regularly pulled in their horns last year to ride out the uncertainty. There are a few, though, that have continued on and have made an impact on both the economy and their bottom line.
Marketers Will Spend More on Digital Than Print in 2010
We in the B-to-B world realize that digital is fast becoming a very acceptable vehicle which none of us a few years ago would have thought that it would have grown at such a fast pace. In our space, digital will have a role, but I don’t believe it will catch up to the consumer side of things. While the enclosed study is primarily focused at the B-to-C side of things, it should be a gauge for us as to things come.
Mobile Marketing for B-to-B: Change in the Air(waves).
There is a revolution starting in the world of mobile marketing and it isn’t just for B2C – it is for everyone, including B2B. According to a recent article in Mobile Marketer, B-to-B mobile marketing will go from 26m in 2009 to 106m in 2014 according to Forrester Research.
B-to-B Marketers: 5 “Must Haves” Before Starting Social Media
Unless you live under a rock, everyone knows about social media at least in broad terms. Social media holds a tremendous amount of potential for businesses looking to grow. Many companies, in an effort to get started, jump right in, and while that’s not the end of the world, I think if they really want social media to have a positive impact on their business, they should consider the following.
Webinars: Tips on How to Promote Using E-mail
Webinars are a way to leverage the Internet and are becoming a more acceptable way of communicating to both existing as well as new customers. We use them to promote new products and services as well as present industry events and overviews. Many of our clients also use them for training.
National Tradesmen Day
Where would we be without them? The unsung heroes of American Industry.
At Sonnhalter, we know tradesmen well. They are the customers of the clients we serve. They’re construction workers and maintenance professionals. Electricians and plumbers.
Manufacturers Trying to Reach the Professional Tradesmen: 5 Most Popular Posts
From time to time I post some of the more popular posts to refresh the ideas for those who might have read them and for those who haven’t had a chance to look at some of the more popular ones. Enjoy.
Why Page One On Organic Searches Are So Important
We all want to come up on page one of Google, Yahoo, Bing and all the other search engines. There’s a good reason that we need to strive for that. According to a recent article in emarketer data from an icrossing study shows only a small amount of people go beyond the first page.