Why Collecting First-Party Data is More Critical Now More Than Ever…
By: Kylie Stanley, Public Relations Technician Let’s face it, third-party cookies and Ad IDs have been a crutch for advertisers over the past decade. Well now as data restrictions tighten and tech companies (i.e., Google and Apple) make it harder for advertisers to...
Sonnhalter Adds NIBCO as New Client
CLEVELAND – April 2023 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces NIBCO as one of its newest clients. Founded in 1904, NIBCO is a leading provider of valves, fittings and flow...
Trade Show #7 – My Battery Was on Empty…
By Matt Sonnhalter, Vision Architect By the time I reached Indianapolis for the NTEA Work Truck Week, my seventh trade show in just over 52 days, my battery/energy level was running close to empty! Luckily for me there were plenty of batteries and charging stations...
Wishin, Hopin, and Prayin Don’t Pay the Bills….More Sales Will
Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops...
Trade Show #4 Down the Drain – WWETT Show
By Matt Sonnhalter, Vision Architect There’s a ton of money to be made in the s!@t business…at least that’s what I reminded every year I attend the WWETT Show. This show does a great job on their education sessions…and this year was no different, with over 100...
Sonnhalter Adds Plumbing, HVAC and Electrical Contracting Services
CLEVELAND – April 1, 2023 – Sonnhalter, a leading B2T communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has made the strategic decision to supplement its marketing offerings with plumbing, HVAC and electrical...
The Future of Social Media Marketing for 2023
By: Kylie Stanley, PR Technician In 2023, companies are taking the time and effort to access their opportunities and think about long-term impact, and short-term actions. This is inspiring marketers to be more strategic on platforms while working with the...
How Well Do You Know Your Target Audience?
YOU ARE MOST LIKELY NOT YOUR TARGET AUDIENCE. Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into...
Happy World Plumbing Day!
By: Kylie Stanley, PR Technician March 11th is set aside each year to spread awareness of the importance of plumbing and plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. Today, Sonnhalter’s PR Technician, Kylie Stanley will...
Crowds and Influencers and Podcasts, Oh My! – Trade Show #3 AHR Expo
By Matt Sonnhalter, Vision Architect Next up was AHR in Atlanta. Now I got a whopping 12 hours at home after Vegas to do some laundry, repack and sleep before heading back to the airport! Anyhow no rest for the weary, as we had 30+ editor/influencer appointments over...