Video Marketing Ideas for B2B Companies

by | Oct 9, 2023

by Kaylee Lauriel, PR Intern

Video marketing is a trend that must be taken advantage of. The third ranked social commerce platform is the app TikTok, which reached one billion users only four years after its creation – for reference, it took Facebook twice that amount of time to reach that many followers, and Facebook is the top social commerce platform.

But social media can be intimidating, especially when there are already so many brands that get thousands of likes on every video. Here are five video ideas to boost engagement.

#1: Tutorial videos

Short, helpful tutorials are an effective way to release educational content about your product. TikTok has video length options up to 10 minutes in length if you want to give a more in-depth tutorial but remember that most users’ attention spans don’t last that long.

Use tutorials to highlight your product in a non-judgmental way for users who didn’t know how to use it and add in tools and tricks that users may not have known about.

Get creative with your tutorials as well! Don’t be afraid to get silly with your video – you want it to stand out against the rest!

EZ Home, a TikTok influencer who posts DIY and tool reviews, has many videos like this one giving tutorials on how to fix sinks, locks, lights and more.

#2: Partner with influencers and content creators

There are thousands of influencers across social media platforms that want to pair with brands just like yours. Reach out first and ask if an influencer would be interested in receiving a free product to display in one of their videos. You can repost those videos on your own channels.

RIDGID Tools partnered with the influencer Plumbing Sk8er on TikTok and was featured in his recent video when they sent him a new SeeSnake Mini Pro Camera

#3: Show your product being used

Show off your product! Grab viewers’ interest and make it irresistible to them. Find fun and creative ways to show off your product to entice people to buy it. Two popular ways that brands are doing this are by creating videos of them testing their products in comparison to competitors and sharing before-and-after videos.

RRBuildings, a construction influencer, posts videos on TikTok for his 1.7 million followers. Many of his videos, such as this one, show him using a product and demonstrating how it helps make his job as easy as possible.

#4: Participate in trends and challenges

Pay attention to what is trending across platforms and find a way to jump on it. Brands that participate in trends that regular accounts are doing come across as relatable and have a better chance of resonating with their audience.

A popular trend across all forms of social media are compilation videos of satisfying actions. One account on YouTube, Technical Mamaji, posts videos of construction workers doing their job in satisfying ways, amassing 16,000 views.

#5: Share educational content

Use your platform to teach your audience about something related to your brand or products. You can make your educational content humorous still and, while you shouldn’t strictly stick to educational videos, they are a clever way to vary your videos to increase engagement.

See this video by She’s a Tiny Plumber on TikTok. She uses the duet feature to react to a leak repair, and she explains each step in a comprehensible way while keeping it light and humorous.

Feeling inspired yet? Start making your own video content to get the most out of your brand!

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