Customer Service: Have You Called Yours Lately?
We focus so much time and effort on making the sale that we sometimes forget about customer service if someone has a question or problem. Don’t let your customer service department be the weak link in the chain.
5 of My Favorite Posts
I thought I’d share with you 5 of my favorite posts from the last quarter. It’s obvious to me that they coincide with what you, the readers, are saying.
Make Videos Part of Your Direct Marketing Plans to Professional Tradesmen
Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace( more than 24 hours worth of video is being uploaded every minute to YouTube). There were over 30 BILLION views over the past year. YouTube is only second to Google when it comes to search.
Email Marketing: How Are You Using it to Reach the Professional Tradesman?
Email marketing should be a major part of your traditional marketing communications plan. But do you have a plan on how you want to use it for maximum ROI? In the B-to-B world, even opt-in lists are only being opened on average of 25%.
Professional Tradesmen Use Social Media to Unlock Local Opportunities
Professional tradesmen, whether you’re an electrician, plumber or locksmith, are finally realizing that social media can play an inportant part in their new business effort.
LinkedIn: 5 Ways to Make the Most out of Your Connections
I’m totally amazed when talking to people that they complain that they’re not getting anything out of LinkedIn. LinkedIn, like anything else, responds to someone who is active. In other words you need to participate and engage people in order for the network to be effective. For those of you who follow me know that I personally think LinkedIn is one of the most useful business tools out there.
Are you Using Blogs to Reach the Professional Tradesmen?
Blogs are still a very effective way of reaching an audience, especially if you’re in a niche market. While it may be true that social networks and microblogs have outpaced the traditional blog, the opportunity for you to build thought leadership and branding is better served by blogs.
More than 50% of web users will read blogs this year. According to eMarketer by 2014 150 million American ,or 60% of the population of the US will be reading blogs.Blogging has become an accepted part of the online media landscape and blogging is easy to do.
Have You Started a Company Blog? Maybe You Should.
Blogs are a great way to build thought leadership within specific catagories. While personal blogs have stalled in recent years as consumers move towards social networking and microblogging, company blogs are on the rise.
Social Networking is on the Increase Among Older Adults
So what does this all mean? Manufacturers who still think the only ones using social are the 18-29 year olds should think again. You might be missing a golden opportunity to reach your target audience.
Corporate Social Media: Are You Ready?
Your company may see the value in social media, but they may not have yet taken the first step. The real question is, are they ready for it? You don’t want a READY-FIRE-AIM strategy.