Happy Holidays!
I’ll be taking a break over the holiday and will return after the first of the year. I’d like to wish everyone a great holiday season and a happy New Year. Hopefully 2011 will will bring us all some cheer!
Top 10 Posts of 2010
As the year comes to a close, I thought I’d share the Top 10 Posts from the Tradesman Insights blog for 2010.
Have You Surveyed Your Customers to See the Best Way to Get Them Info?
Today the list of options on disseminating info is almost endless, and the preferred method of delivery to each individual could vary by age, type of job they have or several other options. The point being is when was the last time you asked your customers how they would like to receive information? And better if you have asked, did you respect their wishes?
B-to-B Marketers: Tap Social to Increase Search
According to the data from B2B magazine and Business.com, marketer’s No. 2 goal for social media after brand building was increasing traffic to websites. If you generate more traffic, a logical conclusion is that you’ll generate more leads.
What is Augmented Reality?
Augmented reality is a new technology that is starting to take flight in many different ways. Think of a flight simulator – the pilot goes into a “cockpit” and can use the actual controls of an airplane, but the visual is a non-real place – a video or computer generated environment to simulate the environment of a real world situation. In essence, this is very much like Augmented Reality.
7 Excuses Not to Use Social Media in B-to-B Space
Social media for some, even though they may not hate it (some don’t really know what it is and how it can help them), is one of those things that you keep making excuses why you’re not jumping on board. I recently read a post by Jay Baer, Destroying the Myths of B2B Social Media, that I suggest you read and pass it onto your associates who are always making excuses. He dispels all the excuses.
More Corporations are Blogging: Is Yours?
While blogs have been around for over a decade, it hasn’t been until the last few years that traditional media (journalists) have embraced the tool. Companies similarily were slow to adopt, but now blogging has become an important marketing tool for both large and small companies alike.
2011 Industrial-Construction Marketing Spend Survey
It’s that time of year again for our annual spend survey (8 questions). We’ll be happy to share the results with you and compare them to what you said in 2010.
Social Media: So What’s Holding You Back?
I know it’s hard to believe but not everyone has bought into the social media scene. Some are just disbelievers while others are intimidated by it. Well if you’re one of those people or you know someone who is, please pass this post on to them. I don’t normally do book reviews, but I came across an easy read that will take the stress out of getting started. The name of the book is “The zen of social media marketing” by Shama Hyder Kabani.
Trade Shows: Are They Worth It?
Most of our clients have trade show schedules and are reluctant to give them up. The costs for most shows are in the tens of thousands per show which doesn’t include your sales people time.