B2B Marketers: Are You Taking Advantage of Online Videos?
Online media is the fastest growing media platform in history. Second only to Google, YouTube has emerged as an easy-to-use search tool. As a manufacturer, are you capitalizing on this powerful tool to disperse your message?
How Do You Thank Someone For A Retweet?
If you’re active on Twitter, you probably have gotten a “thanks for the RT.” We all struggle on what’s the correct etiquette for thanking someone on Twitter. Angie Schottmuller from Interactive Artisan lists the do’s and don’ts of thanking someone.
Are You Using Content Marketing to Understand Your B2B Audience?
If you’re into social media, you’re doing it with a purpose in mind. You have a story to tell and you want to tell it to a certain type of person.
But when you’re developing you content do you ever consider at what stage your reader is at in the buying cycle? By segmenting your content to include all stages of a buying process(awareness, consideration,evaluation and purchase) you’ll be sure to hit all your potentials at their stage in the buying process.
5 Practical Ways Manufacturers Can Use 2D Bar Codes
Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer.
Guess Who’s Recommendations Are the Most Trusted?
You need to know like and trust someone before you’ll recommend them right? That holds true not only in our day-to-day interactions (human), as well as our relationships online. Social media has put the power in the hands of the consumer and is rapidly closing the gap with word of mouth.
The Economy Isn’t Holding You Back: It’s Your Aging Workforce!
Here’s an interesting interview in The Smart Van from one our own, Aylie Fifer, on how the aging workforce may put companies at risk and what they need to know about technology trends.
2010 Social Media Trends in the Industrial Sector
This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here:
The survey shows that for work related purposes this audience are slow adopters.This audience is largely passive in that prefer to read and watch content as apposed to create it. They are increasing in certain areas but aren’t progressing as fast as the rest of the world.
Can Twitter Followers Be Better Than Facebook Fans?
Some people still don’t see the advantage of Twitter as a B-to-B tool. According to ExactTarget’s “Subscribers, Fans and Followers” report, it concludes there is influence on customer loyalty between e-mail, Facebook and Twitter.
Tips on Using Facebook as a Good B2B Marketing Tool
Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. Here are some facts to consider:
Sonnhalter Announces Addition of Three New Clients
BEREA, Ohio – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the addition of three new clients, Air King, Calculated Industries, and Viega. Located in West Chester, Pa.,...