Social Media: Are You Ready?
Everyone by now knows that social media is not going away. I believe most companies, no matter what their size, have accepted that fact and have jumped in in some fashion. But you can’t build a social business or any other one without a plan.
B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
For those who follow me on a regular basis know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company:
Who at Your Company Should be Listening to Social Media Conversations?
With the advent of social media, the way customers contact us and us them has changed dramatically. Gone are the days that our only options to talk to companies were either by snail mail, e-mail or a customer service hot line.
2011 Trends: Content Marketing is Critical for Social Media Success
I think we all agree that one of the main reasons we’re in the social media scene is to generate new business. What we need to do is put our brand out there along with original content so our thought leadership will come through no matter what business you’re in.
Do You Have a Customer Loyalty Program That Includes Mobile?
According to a recent article in eMarketer.com, interest is high for smart phone users who are relying more on their phones when they are out and about. They use their phone to get pricing information and check their status on loyalty programs for coupons or to access their points.
Busy Executives Prefer Videos on Web
A recent survey of business people by Forbes in October of 2010 cited that a majority (60%) would watch a video before reading text on the same web page. 75% of executives said they watched work-related videos on business sites at least once a week with more than half doing the same on YouTube.
2010 Highlights of the State of Social Media for Business
To effectively use social media for business development, it is important to know who is using social media, how they are using it, what social media channels are being used, what goals are being pursued and tactics deployed that are providing measurable results.
More than 6,000 SmartBrief readers participated in a benchmarking study of social-media usage by business. The results provide insights of how social media is changing the way we do business and just how companies are using social media for business. The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges.
2011 Trends for B-to-B Blogging
So what’s next for B2B blogging? What trends are likely to emerge in the coming year? To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. You can get the whole story in B2B Blogging Trends in 2011, a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings:
What’s Your New Role as a B-to-B Marketer?
Life as a marketing person isn’t as simple as it once was. With the arrival of social media, new expectations from your boss and new buying processes, where do you turn? Marketo recently released their new e-book, The Marketing Manifesto, which outlines ways you can get quality leads and keep your ears on your entire market.
5 Ways to Improve Your Trade Show’s ROI
Most of you attend trade shows and if you’re on the manufacturing end of things you have booths. Trades shows are not an inexpensive proposition and you really want to get the most out of them. To that end I’ve asked Vince Tricomi from PFI Displays to give us some hints on how to improve your ROI without spending any money.Here are Vinces suggestions.