ISA Convention Chicago
For those of you going to Chicago May 14-17th for the ISA Show,we put together an Insiders Guide
Social Media: 10 Rules to Abide By
Social media has its protocol just like anything else to participate, interact and engage. I recently read a good post by Heidi Cohen, Social Media’s 10 Commandments, that I thought said it pretty well.
9 Tips on Creating a Successful B-to-B Blog
Blogs are a good centerpiece for your marketing strategy, but they are time-consuming, and if not taken seriously, will fail long before they have time to succeed.
Company Blog: What Can You Expect From Them?
Blogs can play an important part in your overall marketing plan. By integrating them with other marketing tools like e-newsletters, other social sites and your existing website, as well as offline activities, you can enhance your efforts and results.
What’s Your Social Media Strategy? READY-FIRE-AIM?
There is no simple solution to social media. Yes, you might get a bright idea and put it out there and then what? If you can’t answer that question, then you’d better rethink what you’re doing.
QR Codes Are Gaining in Familiarity: Are You Using Them?
I’m sure you’ve seen these strange looking symbols and some of you (over 60% according to a recent post in eMarketing.com) know what they are.
LinkedIn: What Are Your Business Objectives?
If you’re a regular reader of this blog, you know that I’m very high on LinkedIn as one of the best social media tools for B-to-B businesses and it is one of the tools that is most overlooked. In March of 2011, LinkedIn passed its 100 million member. It’s currently averaging about 1 million new members a month (more than one new member per second).
Manufacturers: Are You Taking Advantage of QR Codes?
Since there are more smart phones being sold now than PCs, maybe it’s time you consider doing something that will take advantage of this technology. One of the nice things about QR codes is that they are contextually relevant.
Customer Service: Does Yours Deliver Happiness?
Customer service in most companies can make or break you. How you are treated can define whether you will continue to do business with your company. You can spend millions on brand building and still fall short if customer service is the weak link in the chain.
Mike Rowe’s Trades Hub
Mike is pretty well-known from “Dirty Jobs.” You likely see him quite a bit on commercials these days, but lots of folks still don’t know about MikeRoweWorks. Basically, Mike’s mission is to not make work the enemy. Our country seems to forget the value of hard work: we are ignoring infrastructure, we are getting rid of shop classes, etc.