5 Tips to Improve Your B-to-B Direct Marketing Efforts
Social media may be the hottest topic around the water cooler at work, but when it comes down to generating sales, direct marketing still fills a need. We all need to remember that there are many tools in the marketing tool box and we shouldn’t dismiss or forget about what’s been successful in the past.
The NOW Revolution: Helps Make Your Business Smarter
Business has changed. Are you keeping up with the best practices to keep you ahead of the curve? A study by IBM stressed that we will see more changes that will impact our businesses in the next 5 years than in the last 50!
How to Use Twitter to Find New Business
Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for new business.
What If You Modeled Your Company After Google?
Think about it. Wouldn’t you want to model your company around the most successful company in the world? We all use Google in our everyday lives, but have we really thought about what makes them so great?
U.S. Leads in Global Use of Mobile Barcodes
We’re all seeing more and more of these strange looking square boxes (2D codes) in ads, on billboards and packaging that connect people to mobile sites for more info.
According to 3GVision a global pioneer and leader in mobile barcode solutions and advanced image processing technologies to fast-track consumers to the mobile Internet,The USA is leading for the 1st time in terms of absolute numbers of scans.
5 Twitter Tools to Help Manufacturers Generate New Business
There are well over a hundred different Twitter tools that have been developed. Below are my top 5 that I use for new business that will help you create an online community of your best prospective clients. Each makes Twitter a more powerful marketing tool for your online new business efforts.
Sonnhalter Makes BtoB Magazine’s “Top Agencies” List for the Third Year
BEREA, OHIO – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been selected by BtoB magazine as one of the top B2B agencies in the U.S. for the third year in a row. Sonnhalter...
B2B Marketers: Are You Taking Advantage of Online Videos?
Online media is the fastest growing media platform in history. Second only to Google, YouTube has emerged as an easy-to-use search tool. As a manufacturer, are you capitalizing on this powerful tool to disperse your message?
How Do You Thank Someone For A Retweet?
If you’re active on Twitter, you probably have gotten a “thanks for the RT.” We all struggle on what’s the correct etiquette for thanking someone on Twitter. Angie Schottmuller from Interactive Artisan lists the do’s and don’ts of thanking someone.
Are You Using Content Marketing to Understand Your B2B Audience?
If you’re into social media, you’re doing it with a purpose in mind. You have a story to tell and you want to tell it to a certain type of person.
But when you’re developing you content do you ever consider at what stage your reader is at in the buying cycle? By segmenting your content to include all stages of a buying process(awareness, consideration,evaluation and purchase) you’ll be sure to hit all your potentials at their stage in the buying process.