Lack of Resources is Biggest Challenge for B2B Marketers
I don’t know who said it but it’s a timeless truth. With the soft economy over the past few years and downsizing of staffs, the overall business climate has changed. Marketing departments are being asked to do more with less.
Manufacturers and Distributors: A Breakthrough in Inventory and Supply Chain Planning and Execution
For the first time in years, inventory and supply chain planning for the wholesale-distributor and their suppliers is undergoing a most fundamental change! A major development is finally moving from “talk” to practice. If you have any involvement in supply chain management, and with your Enterprise ERP system, you would be wise to catch up with this. Yes, there is something in it for manufacturers/suppliers too!
New IBM Study Addresses Major Challenges Facing CMOs
A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they are struggling to respond.
How Are You Integrating Email and Social Media?
Both social and traditional tactics have a place in your marketring plan.Inbound and outbound marketing must work together to get the most bang for your buck today. Social media or Email can’t be isolated tactics but should be used together.
Are You Promoting Your Blog Outside Social Circles?
For those of us who are doing blogs, we sometime get so focused on the social media side of things that we forget to use traditional methods of promotion to promote it.
Product Landing Pages: Tips on How To Improve Their Performance
Product landing pages have distinct advantage – they help focus the user on the offer by directing them to a page that has relevant info, presented in a compelling way that hopefully will get them to engage and interact with your brand.
Blogging: Helps Increase New Business Leads by 69%
Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. How new business is being acquired for companies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your company.
Blogs make their search easier
Suggestions on How to Make Sense of Google+
To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. I don’t know if it’s true or not, but since they opened it up to the public a few weeks ago, there are over 50 million users and it’s growing everyday
Podcast: Why Manufacturers Should Be Using QR Codes
I recently spoke with Scott Chapin from Circle 44 Mobile, a division of DigiKnow who is a strategic partner of ours, on how and why manufacturers should be using QR codes in their everyday marketing efforts.
New Alternative Energy Market Overview
The market overview gives a quick snapshot of the industry, the industry players and industry trends. Driven by the agency’s existing knowledge and additional research, content was compiled into a basic overview of the growing alternative energy market.