Podcast: Trends in Distribution and What it Means to the Distributor-Supplier Relationship
I recently caught up with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter.We talked about how things are changing, especially since the downturn in the economy .She shared with us “Four Trends in Distribution” from the MDM’s 2011 Distributor Landscape Report and what it has meant for the supplier-distributor relationship.
Lisa Bordeaux, Director of Sales and Development at BlueVolt, outlines reasons why both manufacturers and distributors should use online training for not only product training but also process training for internal operations.
Howard Coleman from MCA Associates, an expert in inventory and management, sheds light on the new “pull” inventory management system.
Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter, shares the “Four Trends in Distribution” from the MDM’s 2011 Distributor Landscape Report and what this means for the supplier-distributor relationship.
Lack of Resources is Biggest Challenge for B2B Marketers
I don’t know who said it but it’s a timeless truth. With the soft economy over the past few years and downsizing of staffs, the overall business climate has changed. Marketing departments are being asked to do more with less.
Manufacturers and Distributors: A Breakthrough in Inventory and Supply Chain Planning and Execution
For the first time in years, inventory and supply chain planning for the wholesale-distributor and their suppliers is undergoing a most fundamental change! A major development is finally moving from “talk” to practice. If you have any involvement in supply chain management, and with your Enterprise ERP system, you would be wise to catch up with this. Yes, there is something in it for manufacturers/suppliers too!
New IBM Study Addresses Major Challenges Facing CMOs
A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they are struggling to respond.
How Are You Integrating Email and Social Media?
Both social and traditional tactics have a place in your marketring plan.Inbound and outbound marketing must work together to get the most bang for your buck today. Social media or Email can’t be isolated tactics but should be used together.
Are You Promoting Your Blog Outside Social Circles?
For those of us who are doing blogs, we sometime get so focused on the social media side of things that we forget to use traditional methods of promotion to promote it.
Product Landing Pages: Tips on How To Improve Their Performance
Product landing pages have distinct advantage – they help focus the user on the offer by directing them to a page that has relevant info, presented in a compelling way that hopefully will get them to engage and interact with your brand.