5 Ways to Make Sure Your Blog Gets Read

For those of us who do blog, we do it because in the big picture, it’s the hub of the marketing wheel and everything else we do should revolve around and integrate with the blog.

So here are some quick tips that I’ve come up with since I started blogging three years ago that will help you gain readership and credibility.

  1. Give your readers what they want – give them solutions to their problems.
  2. Get to the point – do a good detailed headline and then deliver on the message.
  3. Keep it simple – don’t try to impress people with fancy words, get to the solution and do it in a conversational tone.
  4. Keep it on point – don’t ramble onto other topics.
  5. Give examples – show what other people are doing and ask for feedback.

So how did I do?

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  1. Tess Wittler

    Totally agree with you, John. Making your blog the heart of your social media strategy is key to long-term success. Happy Holidays!

  2. Mat Thomas

    Solid Advice. I think this methodology also extends to search engine performance as well. The search companies are constantly updating their algorithms to weed out the junk content and help people find the content they’re looking for and enjoy consuming. In authoring concise and poignant content, bloggers are in a great place.

  3. Greg Standerfer

    Thanks John, blogs don’t have to be long “white papers” on a topic. Like you say keep it on topic with simple informative articles that make your reader come back for more. “Give readers what they want” but also give the search engines what they want with keywords in the body, title, tags, description, H1 headline and anywhere it’s posted in social media. That will help it get found organically.

  4. Alex Maina

    One of the downsides of the internet is that people’s attention span while on the internet is short. There is always something else to do, a video to watch, images to browse. When writing your content you need to keep this in mind.

    Long paragraphs confuse people. The words and phrases get jumbled on the screen, and it becomes hard work to read. This can force the reader to move on to the next paragraph, or even leave the site entirely, without grasping the full context.

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