Should Google+ Be Part of Your Content Marketing Strategy?
Some of you may have already jumped into Google+. According to recent stats, as of January 2012, there are over 90 million users (Twitter has 100 million active users). To put this in perspective, they launched Google+ by invitation in June of 2011 and opened it up to the public in September of 2011. Google is positioning Google+ as their Facebook for B-to-B.
What Are You Doing to Grow Your Email List of Professional Tradesmen?
I know we all know “CONTENT IS KING” and we focus on putting out good stuff. But we should be just as focused on building the list to whom we’ll be sending all this valuable info.
Media Companies are Changing Ways They Deliver Content
Here’s an interesting Stat-in December of 2011 eMarketer released a study that showed mobile had surpased print readership. Mobile increased by 30% in 2011 to 65 minutes a day compared to print at 44 minutes. Magazines are finding that their content consumption on smartphones and tablets are beginning to boom.
Here’s an Example of a Small Manufacturer Who’s Leveraging Social Media
I always like stories of the little guys who take on the 800# gorilla and win the battle. One of the benefits of social media is you don’t have to be an 800# gorilla to succeed. In my opinion, it’s the one who is consistent on providing good content and responding in a timely matter that really counts.
Social Media Presents An Opportunity for Manufacturers: Are you Taking Advantage of It?
The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy.
Georgia Foley, executive director of the Specialty Tools and Fasteners Distributors Association, gives a brief overview of the construction industry’s outlook for 2012.
How Do You Get Your Readers To Share Your Blog?
Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. But how do we motivate you to share my info with your peer group?
Are You Using Landing Pages? If Not, Maybe You Should Be.
No matter what kind of promotion you’re doing, the bottom line is you want them to ask for more info and ultimately a sale. You can’t do that in an ad (print or digital) by itself. You need those that are interested in whatever it is you’re selling to go somewhere to get more info.
What’s Your Mobile Media Strategy for 2012?
Moving forward in 2012, is mobile media going to be part of your overall marketing strategy? According to a recent survey by the Association of Marketing, 2011 Trends in Mobile Marketing, 58% of respondents indicated that they were not using mobile marketing.
Trends for B-to-B Marketers to Focus Their Efforts in 2012
Today’s Internet-enabled customer has made it clear that they decide what content looks like and how it should be distributed. Content Marketing has emerged as the primary mode of engaging business prospects.