Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. But how do we motivate you to share my info with your peer group?
I recently read an interesting post on problogger.net by Dan Zarrella, What Motivates Readers to Share. He’s done studies on what people share and why. He even has his “Top 10 Lists” of both the best and worst words to share or not to on Twitter and Facebook. Some pretty interesting stuff. He’s written a book, Zarrella’s Hierarchy on Contagiousness if you’re interested in learning more.
We obviously need to get you exposed to my content,whether it’s following me on Twitter, liking me on Facebook, be LinkedIn with me or having you subscribe to my RSS feed. Then I have to be sure you are aware of the content and read it. Lastly, how can we motivate you to share my thoughts with your peer groups?
All three of these elements are important if your blog is to be successful. It really becomes a numbers game. The more followers you have, the more sharing they are apt to do. So what do you have to do to insure success?
- Increase followers, fans, friends on your social networks as well as increasing your email list.
- Create good content that’s worth sharing.
- Include a powerful call to action.
The key is if you have good content and are listening to your audience, you will get your messages shared and that’s what it’s really all about. So we all have to do our homework to insure our messages are getting out.
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