Do You Have a Customer Loyalty Program That Includes Mobile?

According to a recent article in eMarketer.com, interest is high for smart phone users who are relying more on their phones when they are out and about. They use their phone to get pricing information and check their status on loyalty programs for coupons or to access their points.

Now it may be a bit premature for manufacturers who are targeting the professional tradesmen to focus all their efforts on this medium, but I think it would be a mistake not to include them in current or future loyalty programs. Consider these facts from a survey conducted in October 2010 for Hipcricket by Zoomerang:

  • 35% of those surveyed would be interested in a mobile loyalty program
  • Only 9% currently participate in such a program.

There was even greater interest in loyalty programs members could join via brand’s pages like Facebook. That’s the good news. The bad news is that most brands are not letting them participate in this manner.

Likelihood that US Mobile Phone Owners Would Redeem a Mobile Coupon, Oct 2010 (% of respondents)

The bottom line here is to keep this option on your radar screen because the trend is moving that way.

If you like this post, you may like:

QR Codes: Are Manufacturers Missing an Opportunity?

White Paper: Trends in Mobile Media

Share

Share this:
Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

2 Comments. Leave a comment

  1. John Heaney (@johnheaney)

    John, the shift to mobile is inevitable in virtually every daily activity, so the need for a mobile strategy is essential. Mobile enabled websites, mobile enabled loyalty and mobile enabled coupons and promotions will all be standard items in every tradesman’s marketing arsenal. Those that learn early will gain a distinct advantage.

Leave a comment

Your email address will not be published. Required fields are marked *