According to a recent article in eMarketer.com, interest is high for smart phone users who are relying more on their phones when they are out and about. They use their phone to get pricing information and check their status on loyalty programs for coupons or to access their points.
Now it may be a bit premature for manufacturers who are targeting the professional tradesmen to focus all their efforts on this medium, but I think it would be a mistake not to include them in current or future loyalty programs. Consider these facts from a survey conducted in October 2010 for Hipcricket by Zoomerang:
- 35% of those surveyed would be interested in a mobile loyalty program
- Only 9% currently participate in such a program.
There was even greater interest in loyalty programs members could join via brand’s pages like Facebook. That’s the good news. The bad news is that most brands are not letting them participate in this manner.
The bottom line here is to keep this option on your radar screen because the trend is moving that way.
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