Making the Most of a Trade Show Visit

The Precision Machined Products Association has a growing membership of machine shops, technical members and others involved in the precision manufacturing sector. One of the more innovative ways they communicate with current and potential members is through a regular insert in the trade publication Production Machining. The insert is a win-win for both the PMPA and the magazine. PMPA gains an additional way to communicate to their membership, and Production Machining gets valuable content. A perfect example? This recent article on the upcoming IMTS show in Chicago. If you’re heading to this show, or any trade show in the near future, this is a great read. The International Manufacturing Technology Show (IMTS) 2018 is set to take over Chicago’s McCormick Place from Sept. 10-15. The pure numbers of the show are pretty staggering, with more than 115,000 people expected to attend from more than 110 countries and more than 2,000 exhibitors with 1.37 million square feet of exhibit space divided into 10 pavilions, four co-located shows and more than 60 conference sessions. So, like any big task, the secret to success at IMTS, or at any trade show, is to create a number of smaller goals and plan, plan, plan, all while leaving enough wiggle room for last-minute opportunities or challenges. Here are some basic guidelines for planning to make the most of any trade show visit. Pre-Show Book Early – Make sure to take advantage of any early bird specials for registration, not only to save money, but also so vendors have an idea of how many people are attending. It’s also best to book travel, transport and hotel as soon as possible. Stay in the Show Hotel – Sure, it may be more expensive, but it will be close to the show, probably have free transportation opportunities and offer lots of…read more >

3 Post-Show Activities to Make Your Trade Show a Success

By Matt Sonnhalter, Vision Architect, Sonnhalter I don’t know about you, but it seems like every time I get back from a trade show I’m exhausted and ready for a vacation. Unfortunately, there is still work to do after the trade show. In this Part 3 of our 3-part series on successful trade shows, we’ll look at the 3 post-show activities you should be doing after every trade show to make sure it is a success. 1. Leads/Inquiries “How many leads did we get?” This seems to be the number one question everyone asks after every trade show. And while this is an important question, I think the better question to ask is “What’s the plan for handling these leads?” 12847read more >

5 During-Show Activities To Make Your Trade Show A Success

By Matt Sonnhalter, Vision Architect, Sonnhalter So, you’ve planned for the show, booked the space, developed the booth graphics and made the travel arrangements. Now it’s show time…how do you ensure the actual trade show days are a success? In this Part 2 of a 3-part series on successful trade shows, we’ll look at the 5 during-show activities you should be doing to make your next trade show a success. 1. Booth personnel meeting 12844read more >

5 Pre-Show Activities To Make Your Trade Show A Success

By Matt Sonnhalter, Vision Architect, Sonnhalter For most companies, trade shows are still a key component to the marketing mix. But these shows can be a significant investment, between the booth space, the booth itself, graphics, collateral, travel costs and the personnel to man the actual booth. So it’s critical to maximize the return and success of your trade show. In this Part 1 of a 3-part series on trade shows, we’ll look at the 5  pre-show activities you should be doing to make your next trade show a success. 1. Remind people you are attending the trade show 12842read more >