by tradesmeninsights | Sep 21, 2020 | Marketing Trends, Tips, Tradesmen Insights
As a marketing communications firm dedicated to the business-to-tradesmen (B2T) industry, we quickly realized the tremendous impact COVID-19 would have on all facets of our business. We set out to develop resources to help businesses during the pandemic, and also educate ourselves by hearing from all types of industry voices on the effects of the pandemic.
Through extensive research and interviews with a number of key industry stakeholders, we began creating this content at the start of the pandemic and continued throughout the ensuing months to examine the effects and compare them to effects that were initially predicted for the future of the industry.
In our “COVID-19 Tip Sheet,” you’ll discover how manufacturers, media, distributors and influencers adjusted to the challenges of this new normal. The coverage of the topic includes a five-part series with several editors, publishers and key personnel from the trade media industry, a three-part series of interviews with industry influencers, advice for COVID-19 internal and external communications and content and interviews from the distributor’s perspective.
You can sign up to download this comprehensive resource guide full of information regarding COVID-19 and its effects on the niche that Sonnhalter serves, here.
Need help with navigating your marketing strategies through this difficult time? Contact us. And check out our other Tip Sheets here.
by tradesmeninsights | Jul 11, 2019 | Marketing Tips, Tradesmen Insights
Trade shows provide incredible opportunities for connecting with customers, developing relationships with the media and generating brand awareness for your company. The key to trade show marketing success is organization, proactive planning and comprehensive follow up.
In our latest Tip Sheet, we’ve laid out 10 strategies for making sure you’re taking full advantage of all the marketing opportunities associated with trade shows. Follow these tips, and you will be sure to maximize your company’s trade show presence.
You can sign up to download it here.
Need help with your trade show marketing? Give us a call or email. And check out our other Tip Sheets here.
by tradesmeninsights | Apr 10, 2018 | Agency Insights, Public Relations, Public Relations, Tips, Tradesmen Insights
Public relations should be a part of any size company’s marketing plan. Effective communication with your current and prospective customers, industry trade publications, electronic media and the general public is not only essential to your company’s success, but a cost effective way to get your brand and products exposure.
In our latest Tip Sheet, we’ve laid out 9 strategies for making sure you’re integrating PR into your marketing efforts and how to re-use the content you produce. You can sign up to download it here.
Interested in setting up a PR program? Give us a call or email. And check out our other Tip Sheets here.
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by tradesmeninsights | May 24, 2016 | Marketing Tips, Marketing Tools
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Building relationships with contractors is no different from building them with your friends. You build relationships with friends over time, but once they know, like and trust you, then they will do anything for you.
Building relationships with contractors is no different. It can’t be a one-way street when everything you talk about is trying to sell them something. You’d get a lot farther if you were looking out for their best interest and helping them solve problems or do things better so they can make more money.
A friend of mine once told me “contractors buy stories before they buy stuff.” Anyone who has spent time with contractors knows how true this is. Know what’s bothering them and keeping them up at night. So how are you going to find those things out? By talking with them and starting to build a relationship.
So if you’re a manufacturer looking to spend more meaningful time with contractors, I’ve written 8 tips on how to connect with contractors that you can get HERE.
The paper gives you tips on how to use relationship marketing and storytelling when dealing with contractors. You’ll also learn how to use training modules and mobile to stay connected and help them train their staffs.
