Why Marketing and Sales Need to Work Together

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter For some reason there’s always been a disconnect between sales and marketing, and for the life of me I can’t understand why they can’t play nice. After all isn’t the objective of both is to increase sales? I recently read an article in Duct Tape Marketing, Counseling the Marriage Between Marketing and Sales to Generate Revenue that got me thinking of why they should work together towards the same goal. Most of the journey your contractors take is already over by the time they speak with a salesperson. That’s a tremendous opportunity for marketing to influence the sales process and dovetail together in creating a seamless experience. Here’s an interesting  statistic: 57% of the buyer’s journey is completed before the buyer talks to sales, according to Gartner. Prospects know more about you than you know about them. Mutual Expectations 12896read more >