Why You Use Relationship Marketing When Trying to Reach Contractors

by Matt Sonnhalter, Vision Architect   I’ve always been a big believer in relationship selling. After all, we usually buy stuff from people we know, like and trust. Agree? So why not take that to another step in the selling process by using the same principles to your marketing efforts? This is especially true now that content and content marketing is such a big part of everyone’s overall strategy. We all have heard the saying that "Content is King and Community is its Kingdom," but what brings them together? It’s building solid relationships with contractors and tradesmen using relationship marketing.  I read a post by Wade Harman, Why relationship marketing is the key to your content, where he outlines a strong case for using this type of tactic. He points out that we need to know and understand what our target wants and needs. Contractors want solutions, not necessarily a sales pitch. You need to make yourself available in conversations with them... He also points out that we should collaborate with others that share the same passion. For an example, say your target is professional plumbers. You want to focus on products that will help them do their install better. You’re not interested (nor capable) in helping them market their plumbing business locally. Why not team up with someone who’s focus is just that, like Plumbers SEO.net or Darren Slaughter who specializes in contractor marketing. This blog focuses on helping manufacturers better communicate with contractors and professional tradesmen. We have three challenges: 1) identify our audience, 2) give them meaningful content, and 3) keep them coming back. One of the most important things I try to communicate is that to be successful, you must be able to engage and have a genuine relationship with your reader. Here are some steps to build those relationships: 13995read more >