neilsen Archives - Sonnhalter

How Tablets Can Help You Reach Young Tradesman

March 1, 2011
| Marketing Tools, Social Marketing, Traditional Marketing
| 0

Times they are a changing. Last year, the tablet category essentially didn't exist. Today with the iPad revitalizing the category, it's expected to reach 81.3 million units by 2012 according to eMarketer.read more >

Twitter: How Useful is This Tool for B-to-B Marketers?

November 17, 2009
| Marketing Tools, Social Marketing, Twitter
| 0

Some B-to-B marketers are having a hard time including Twitter in the marketing mix. You need to think of it as a relationship building tool. Twitter should never be used as a stand-alone tactic. It should be used in conjunction with other social media as well as traditional tools like e-mail.read more >

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