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Sonnhalter Updates Comprehensive List of Nation’s Vocational Education Programs

by | Aug 15, 2019 | News, Press Release

Agency updates and improves its list of more than 980 schools and 4,700 technical programs across the country.

CLEVELAND – October 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, updated its free database of vocational education and technical programs in the United States. The current database now lists more than 980 schools and almost 4,700 programs.

Originally launched in 2015, Sonnhalter’s vocational program database contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. In addition to its new programs, each state in the database is listed separately, and there is also an updated page for national programs and resources. Other features include concise and easy-to-sort course titles.

The database serves as a tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. The convenient and easy-to-use database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, location, degree type and other important information.

“Sonnhalter understands the growing concerns faced by those in that industry, such as the nation’s skills gap and the struggle to attract young people to the trades after high school,” said Matt Sonnhalter, vision architect at Sonnhalter. “Hopefully, with our latest edition of the vocational education database, companies will have a new tool that will make it easier to reach and inspire the next generation of professional tradesmen.”

To sign up and download Sonnhalter’s updated, comprehensive list of vocational programs in the U.S., visit sonnhalter.com/vocational.

 

About Sonnhalter

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.

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Optimizing Sales Leads In The Contractor, Industrial and MRO Markets

by | Mar 28, 2009 | Marketing Tools

How many times have you heard the sales department say sales leads are no good. What they are really saying is they may not be ready to buy now and therefore they aren’t a good lead (as defined by helping me make my numbers for the month).

Ironically, over 50% of all inquiries do have an interest level in what you’re selling, but aren’t ready to buy. What’s aggravating, according to research,  is that 80% of not-sales-ready leads are being ignored!

Think about that for a second. If you could convert 10% of these down the road into sales, what would that mean for the company, not to mention the marketing department.

If you’re a manufacturer that makes left-handed widgets for a plumbing application, who in their right mind would inquire about that product unless they thought it would have some application in what they do. Just because they aren’t ready to buy on the spot doesn’t mean they aren’t a qualified lead. The prospect might want more info to see if the application is right for him. If it is, he might want a demo or want to read about how other professionals have used the product.

157_brandspeak_img_hribar1Angela Hribar, who is the CMO of GlobalSpec, a specialized vertical search information services and e-pubishing company, said in a recent article:

“Senior management can play a vital role in ensuring that a sales team understands the importance of prompt lead follow-up and what it means to business, more so now than ever. Responding to leads in a timely manner can result in increased sales, while delayed follow up can lead to lost opportunities and resources.”

Angela provides 4 tips for effective lead management:

  1. Assign responsibility. Make lead management a priority and assign someone who has authority and influence with both sales and marketing to be responsible and accountable for it.
  2. Respond appropriately. Create a central repository for leads, responding to leads in a timely manner, and distributing leads appropriately for follow-up.
  3. Distribute leads for proper follow-up. Define who is responsible for updating the status of a lead so that at any given time you can determine what’s working and what’s not in terms of lead generation and lead management.
  4. Monitor leads throughout the sales cycle. Marketing should take control of these (not ready) leads and “nurture” them by sending relevant information and offers: keep them interested with white papers, articles, product announcements, Webinar invitations and other useful information.

B-to-B clients spend billions on advertising activities to generate leads. You can’t afford to allow those leads to slip through the cracks if they are not yet ready to buy, especially in a down economy.

Read Angela’s article: Optimizing Sales Lead Management In The Industrial Marketplace

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