From MAGNET: Attracting and Retaining Manufacturing Talent

Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. Attracting and Retaining Manufacturing Talent By Judith Crocker, Director of Workforce & Talent Development, MAGNET Recent surveys of manufacturers consistently identify one of their top three priorities as workforce issues. Companies— regardless of size— recognize that a highly skilled, qualified workforce is critical to their success. Whether manufacturers are seeking to develop new products, enter new markets, or improve overall productivity, their workforce will be key to their ability to remain competitive and achieve their goals. Companies that are successful in attracting and retaining talented people  realize they must be pro-active and become part of their workforce  solution. Fewer young people are choosing manufacturing careers. They don’t know  the opportunities or the educational requirements.  Coupling that fact with  smaller numbers of students in high school means a smaller pool of qualified candidates for employment. To overcome that obstacle, smart manufacturers are actively engaging with educational institutions in their communities, informing students, teachers, guidance counselors and parents about the many stable and well-paying jobs they have available. Starting with middle school age students, these manufacturers are sending young scientists, engineers, technicians and machine operators to visit local classrooms and talk with students about their work. Students, teachers and parents are also invited to open houses to see the inside of plants and facilities they likely drive by on a daily basis, but have no idea of what is actually taking place inside. They tour the facility, are introduced to the young professionals in the company and see for themselves what takes place…read more >

From MAGNET: How to Use LinkedIn to Promote Your Innovative Company

Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. How to Use LinkedIn to Promote Your Innovative Company If you haven’t adopted LinkedIn as a means for promoting your company, now is definitely the time to do it. As of this week, LinkedIn has modified the format of company pages and this may prove to be especially beneficial for manufacturing companies. The change LinkedIn unveiled is the removal of the “Products & Services” tab of your company page in order to make way for showcase pages. Showcase pages allow you to extend your company page presence by creating a dedicated page for your most innovative products and services. On these pages, you can share content just as you would with company page status updates. The new format helps your company build long-term relationships with LinkedIn members who want to follow specific areas of your business that interest them most. In addition, it can help you attract the hard-to-reach younger workforce by presenting your company as an innovative and lively company. As many manufacturing companies have a complex and vast array of products and services, each with different audiences, showcase pages allow you to address different markets with customized content. Whether on purpose or not, LinkedIn’s showcase pages provide the ability to segment your audience and these people can choose to subscribe to any of your pages in order to receive content that’s tailored to what they’re interested in.  Keys to Showcase Page Success  Showcase pages have a lot of potential and provide an opportunity to highlight what makes your company…read more >

From MAGNET: Sauder Woodworking and MAGNET Find A Way To Innovation

Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player. You can visit MAGNET online at manufacturingsuccess.org. Sauder Woodworking and MAGNET Find A Way To Innovation When Sauder Woodworking began seeing less growth and profits, the company couldn’t afford to invest in innovation, yet truly needed to explore new markets. By reaching out to MAGNET, the Sauder Company received structured guidance towards innovating a new kind of product and ensuring its financial success. In this video, you’ll learn how MAGNET helped lead the Sauder Woodworking Company to create the innovative and commercially successful WoodTrac Ceiling System. Click here to read the original post.read more >