by tradesmeninsights | Aug 15, 2019 | News, Press Release
Agency updates and improves its list of more than 980 schools and 4,700 technical programs across the country.
CLEVELAND – October 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, updated its free database of vocational education and technical programs in the United States. The current database now lists more than 980 schools and almost 4,700 programs.
Originally launched in 2015, Sonnhalter’s vocational program database contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more. In addition to its new programs, each state in the database is listed separately, and there is also an updated page for national programs and resources. Other features include concise and easy-to-sort course titles.
The database serves as a tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. The convenient and easy-to-use database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, location, degree type and other important information.
“Sonnhalter understands the growing concerns faced by those in that industry, such as the nation’s skills gap and the struggle to attract young people to the trades after high school,” said Matt Sonnhalter, vision architect at Sonnhalter. “Hopefully, with our latest edition of the vocational education database, companies will have a new tool that will make it easier to reach and inspire the next generation of professional tradesmen.”
To sign up and download Sonnhalter’s updated, comprehensive list of vocational programs in the U.S., visit sonnhalter.com/vocational.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
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by tradesmeninsights | Apr 30, 2013 | Marketing Trends
Sonnhalter is deeply involved with the professional tradesman. We recently updated our overview of the Industrial/MRO market. The purpose of the document is to give the reader a quick snapshot of the industry and its players for 2013.
Highlights include association and buying group contacts, distribution, training firms/certification organizations, online resources, trade shows/meetings and media publications.
A free copy for viewing/download is available by signing up here.
by tradesmeninsights | Dec 9, 2009 | Marketing Trends, Social Marketing
I think it’s safe to say that social media is here to stay. For those of us who have accepted that fact, we are moving on from adoption to trying to understand how businesses can take advantage of social in a work context today. A recent 2009 Business Social Media Benchmarking study (download a copy) was compiled from approx. 2900 responses and is an excellent overview of how businesses are trying to utilize this media. The report covers both how businesses are using social media to find relevant information and how they judge its success.
Of particular interest to our target audiences using social media as a business information resource, Constuction was at the top of the charts and Industrial was lagging a bit. The most popular media resources for businesses were webinars or listening to podcasts(69%), followed by reading ratings reviews for businesses, products or services (62%). The least popular were saving links on social bookmarking sites (28%) and participating in discussions on third party web sites (29%).
by tradesmeninsights | Mar 31, 2009 | Marketing Tips
In their marketing to tradesmen, manufacturers are always looking for cost-effective ways to reach out to both existing and potential new customers. E-mail marketing is one tool that can do both.
Manufacturers who sell through a distribution channel have the most difficult challenge in that they sell their product to a middle man, who in turns sells it to the ultimate end user. Distributors for the most part are very protective of their customer list, so the challenge for the manufacturers is to get their names.
One way is to use product warranty or registration forms to develop a database. This also helps you segment your list for addressing specific issues, either on the product or industry application.
Other ways of generating e-mail addresses is to sponsor e-newsletters from trade publications, inquiries from your web site and trade advertising, as well as trade show and distributor open houses and counter day promotions. A note: when having someone fill out a form, make sure somewhere on it you have them OK (opt-in) so you can send them stuff via e-mail.
Research from Datran Media shows e-mail is still important:
- Driving incremental sales
- Reinforcing a company’s brand position
- Improving customer relations
I read an article from GlobalSpec that outlines ways you can improve your e-mail marketing. Here are some highlights from the article:
- Manage your list. You need to segment and grow your opt-in list. We talked a little about ways above on how you can do both. The key here is to make sure we have permission to e-mail to them. The last thing you want is to be black-listed because of spam.
- Be relevant. Don’t say something for the sake of saying it. We talked above about segmenting your list. One of the reasons is so you can talk specifics about a product or process that is relevant to the reader.
- Deliver on your promises. If you say you’re going to put out a monthly newsletter, you’d better deliver. There are no right or wrong answers on frequency other than being consistent. Unless your products or services change often, I’d suggest starting them quarterly.
- Use e-mail to generate leads and sales. Even if you don’t have new products coming out, you can use white papers or case studies to generate interest.
- Look beyond your own list. Partner with respected third parties in your industry to expand your reach.
Read the entire article: Five Practical Ways to Improve E-mail Marketing
