If Your Company Could Speak, What Would It Say?

Today, we have a guest post from Jeff Guritza on the importance of brand identity. The market wants to know: who are you and what does your business stand for? Said differently, what is your brand promise, and how is your business perceived in the marketplace?read more >

Does Blogging Fit Into Your Overall Marketing Strategy?

Not all companies should be blogging. How do you determine if you're one of them? Most manufacturers, unless they are making commodity items, should fit into the "do " column. If you sell through a distribution channel, there should be another check, and if you ultimately want to reach your targeted end user, put a bunch of checks!!! read more >

Customer Service: Does Yours Deliver Happiness?

Customer service in most companies can make or break you. How you are treated can define whether you will continue to do business with your company. You can spend millions on brand building and still fall short if customer service is the weak link in the chain. read more >

2010 Highlights of the State of Social Media for Business

To effectively use social media for business development, it is important to know who is using social media, how they are using it, what social media channels are being used, what goals are being pursued and tactics deployed that are providing measurable results. More than 6,000 SmartBrief readers participated in a benchmarking study of social-media usage by business. The results provide insights of how social media is changing the way we do business and just how companies are using social media for business. The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges. read more >