Is It Time for a Website Tune-Up? Make Sure You Use the Right Mechanic.

By Angela Ruland, Design Engineer   Your website is a lot like your car. For example: Sure, it’s your car. But let’s face it; one of the reasons you bought it, is for what it says to other people about you. »A website is very often your first chance to tell someone who your company is, and it should always be geared towards them and their experience. And sure, you can buy a car from your sister’s brother-in-law’s cousin. But if you want one that’s reliable, safe and not going to break down on you in the middle of a long trip, it’s best to buy from a reputable place. »When you go to build a new website, ALWAYS use a professional web designer, but make sure they fundamentally understand your business and customers. Of course, you can (and should) do some of the regular maintenance yourself, but for the major tune-ups and preventative stuff, it’s best to find a mechanic that knows what they’re doing and how you use the car. »And that’s what we’d like to examine today. Your website should never be something that you set up and take for granted until someone decides it’s time for a revamp. Just like your car, your website is being used daily, for short trips, long trips and in all kinds of traffic. Occasionally it may wind up in a sketchy neighborhood, or have someone try and break in. So, just like you work on your car, or have someone do maintenance, you need to check on your website regularly. Here are a few ways to accomplish that: 14413read more >