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webinars

Webinars: Tips on How to Promote Using E-mail

by | Mar 30, 2010 | Marketing Tips, Social Marketing

Webinars are a way to leverage the Internet and are becoming a more acceptable way of communicating to both existing as well as new customers. We use them to promote new products and services, as well as present industry events and overviews. Many of our clients also use them for training.

When doing webinars, make sure you capitalize on using e-mails to get your message out. Here are a few tips:

  • Invitation – Make it easy for people to opt-in and link to register. Make sure you don’t forget the basics like date and time.
  • KIS-Keep It Simple – Tell them what’s in it for them up front. Highlight the speaker(s) credentials.
  • Testimonials – If you’ve done the webinar before, get a quote from an attendee that can be used in the invite.
  • Send reminders – It usually takes several touches to get people to sign up. Change the subject line and first paragraph.
  • Capture webinar – Turn it into a webcast on your site.
  • Follow up – Make sure you send attendees a follow-up survey to see how you did. This is a great way to improve for the next time.

What are some things you do to make sure your webinars are a success?

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2009 Trends and Spending Strategies for B-to-B Marketers

by | Jun 16, 2009 | Marketing Trends

social-media-marketingI recently attended a webinar where the key speaker, Roy Young, President of  MarketingProfs, shared key findings from the study on trends and spending strategies for B-to-B marketers. Highlights  include:

  • Reduced budgets
  • Marketers are sharpening their focus
  • New media is on the rise
  • Emphasis is particularly strong for search marketing, webinars, emails and company web sites
  • Digital and traditional tactics are being woven into an integrated marketing program

The implications are a trend toward the adoption of digital tactics, which started before the economic crisis, but have been accelerated by B-to-B marketers having to do more with less. Marketers have found that buyers want to be in control. The seller’s success depends on engagement and trust.

The study represented a broad range of B-to-B clients in both small, medium and large categories. While traditional tactics still remained the dominant player in 2007 and 2008, 2009 budget tactics now were including more of the social media mix.

To read the entire study, B-to-B marketing in 2009: Trends in Strategies and Spending

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