5 Pre-Show Activities To Make Your Trade Show A Success
By Matt Sonnhalter, Vision Architect, Sonnhalter
For most companies, trade shows are still a key component to the marketing mix. But these shows can be a significant investment, between the booth space, the booth itself, graphics, collateral, travel costs and the personnel to man the actual booth. So it’s critical to maximize the return and success of your trade show. In this Part 1 of a 3-part series on trade shows, we’ll look at the 5 pre-show activities you should be doing to make your next trade show a success.