CLEVELAND – January 2023 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Wright as one of its newest clients.
Founded in 1927, Wright manufactures a complete line of more than 4,000 professional-grade hand tools for the industrial, contractor and MRO markets. Headquartered in Barberton, Ohio, Wright forges tools that create maximum strength and are designed to provide superior performance.
“With Sonnhalter’s knowledge and expertise of the trades and working closely with our key verticals, we know we can leverage our innovative tools and increase our visibility in the industry,” said Tom Futey, president and co-owner, Wright.
Sonnhalter will be assisting Wright in developing and managing their marketing needs including, but not limited to, public relations and social media efforts, paid trade media programs, key messaging development and overall marcom strategy.
“Wright is one of the last U.S. hand tool manufacturers in the industry. They’re prideful of their history and expansive product offerings,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are excited to be working with Wright again and to help them further its presence as an industry leader.”
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Wright
Wright manufactures a complete line of more than 4,000 professional-grade hand tools for the industrial, contractor and MRO markets. For almost 100 years, the company has been innovating, engineering and forging tools that exceed industry expectations. Nearly all Wright-branded products are U.S. made and carry lifetime guarantees against defects in workmanship. For more information on Wright and its products, visit: www.wrighttool.com or call 800-321-2902.
Sonnhalter wins a gold award in “Trade Media Relations” category on behalf of Franklin Electric.
CLEVELAND – January 2023 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a gold award in the “Trade Media Relations” category at the 20th Annual Public Relations Society of America’s (PRSA) Cleveland Rocks Awards competition recognizing excellent communications programs and tactics.
Sonnhalter received the gold award in “Trade Media Relations” for Franklin Electric’s proactive media program that maximized its effort to increase knowledge of its products among end users, distributors and media.
Sonnhalter worked to develop a proactive, strategic media relations program to leverage the knowledge and expertise within Franklin Electric and take advantage of key opportunities to spread awareness about the company, its products and technologies, and its expert sources.
The Sonnhalter program included an editorial audit that identified and outlined potential editorial opportunities,
a consistent press release program, ongoing media pitches to place bylined feature articles, technical articles, and case histories, pitching Franklin Electric experts as sources for trade editors’ round-up articles covering industry trends, issues and products and arranging one-on-one media meetings at key trade shows
“We are honored to see our work get recognized by other public relations professionals around Cleveland,” said Matt Sonnhalter, Vision Architect at Sonnhalter. “We are proud to have a collaborative effort between Sonnhalter and Franklin Electric to expand their media relations program, and we couldn’t have done it without them.”
Annually, the PRSA-Cleveland Rocks Awards acknowledge Northeast Ohio’s outstanding communications programs, which incorporate research, planning, execution and evaluation. PRSA Cleveland Rocks Award winners demonstrate leadership in public relations and contribute to advancing the profession locally.
About Franklin Electric
Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and fuel. Recognized as a technical leader in its products and services, Franklin Electric serves customers around the world in residential, commercial, agricultural, industrial, municipal, and fueling applications. Franklin Electric is proud to be named in Newsweek’s lists of America’s Most Responsible Companies and Most Trusted Companies for 2022
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About PRSA
The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members, and more than 100 Chapters nationwide. Serving nearly 300 members, the PRSA Greater Cleveland Chapter brings together public relations, communications and marketing practitioners throughout Northeast Ohio. Among the Chapter’s most important activities and duties is coordinating networking events and activities, developing and hosting professional development activities for members, serving as a resource for public relations students and providing recognition of excellence and best practices in all facets of the field of public relations. www.prsacleveland.org
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from December 24th to January 2nd. We hope that you enjoy this holiday season and time with your family and friends! We’ll see you in 2023! Sonnhalter, your B2T partner – let’s build something together.
Manufacturing Day takes place on the first Friday of every October and this year it’s October 7th. National Manufacturing Day helps show the reality of modern manufacturing careers by encouraging thousands of companies and educational institutions around the nation to open their doors to students, parents, teachers and community leaders.
To celebrate, some manufacturers host in-person events in order to address labor shortages in the industry and inspire a new generation.
Currently, manufacturers are seeking to fill 4 million jobs over the next decade.
Manufacturing Day helps to bring manufacturers together and shine a spotlight on manufacturing careers.
CLEVELAND –September 2022 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a 13th year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $41,500 worth of donations of tools and building materials. Since Sonnhalter began its efforts in 2010, it has collected $378,000 in donations.
Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials, furniture and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness.
“Our 13th Annual Sonnhalter Tool Drive proved to be very lucky, as we raised $41,500 for the Habitat for Humanity cause—the most we’ve raised to date,” said Matt Sonnhalter, Vision Architect at Sonnhalter. “We continue to be inspired and humbled by the generosity of our clients, partners and community members for their continued support in helping Sonnhalter raise nearly $378,000 for this great cause.”
“Every year, we look forward to the arrival of the donations that have resulted from the Sonnhalter Tool Drive,” said John Habat, president/CEO of the Greater Cleveland Habitat for Humanity. “Sonnhalter’s Tool Drive helps to bring awareness to areas we have no access to and provides us tools to work on our houses, in our tool shop, and to be sold to the general public.”
Community participants in the 13th Annual Sonnhalter Tool Drive included Berea Recreation Center, Cuyahoga County Public Library, Berea Branch, Fear’s Confections, Frangos Group, Rising Star Coffee Roasters, St. Mary of the Falls, Skidmark Garage, The Wine Spot and many individuals living in the community.
Trade industry participants in the 13th Annual Sonnhalter Tool Drive included Buyers Products, Bill Boyadjis (Endeavor Business Media), General Pipe Cleaners, Jergens, Inc., Kapro, Lakeside Supply, Ledlenser USA, Mortar Net Solutions, NIBCO, Samsel Supply, Sutton Industrial, Winter Equipment, Wolff Bros. Supply, Woodhill Supply and Wright.
All of the donations that Sonnhalter collected benefited Greater Cleveland Habitat for Humanity. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStores, recycled building materials and home furnishings stores. Proceeds from the ReStore sales are used to help Habitat build and rehabilitate homes for those in need.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Greater Cleveland Habitat for Humanity
Greater Cleveland Habitat for Humanity engages people of all faiths to eliminate substandard housing. Cleveland Habitat was founded as a 501(c)(3) nonprofit organization in 1987. Since then, Cleveland Habitat has brought together community members, volunteers and sponsor groups to help more than 300 Habitat homeowners, including more than 1,000 children, have a safe and decent place to live. For more information on Great Cleveland Habitat for Humanity, visit: https://www.clevelandhabitat.org/.
alter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness.