My name is Taylor Morgan, and I am the incoming 2025 Sonnhalter PR intern. Currently, I am a senior at Miami University in Oxford, Ohio where I am finishing up my Bachelor of Arts in both Strategic Communication and Professional Writing. Over the past three years, I have had the opportunity to immerse myself in the study of communications, media, public relations, copywriting, and more, with a specific focus on digital and technical communication in cohorts with my professional writing major. I look forward to applying these skills and getting my hands dirty with Sonnhalter this summer!
In addition to focusing on academics, I have also made it a point to engage with Miami University culture. As a university that emphasizes the importance of student organizations, I have found myself participating in and holding leadership positions within many organizations. Currently, I serve as the Vice President of Committees for my sorority Phi Mu Beta Eta. I am also the incoming Vice President of Community Relations for Miami University’s chapter of PRSSA, as well as the incoming Blog Editor for Miami’s largest student-run publication, UP Magazine. My choice to serve on the executive board of three organizations serves as a testament to how valuable their impact has been on my progression as a student and an individual, I have learned lessons that will no doubt be valuable to my transition into the workforce.
I am from Canfield, Ohio, a small northeastern town about halfway between Cleveland and Pittsburgh. Born and raised here, I spent the first 18 years of my life in an even more specific location, a dance studio. Growing up as a competitive dancer, I learned the values of found family, discipline and hard work, all three of which I have carried throughout every part of my life. While I did not continue my dance career after graduating high school, I did find a way to combine my love for the sport with my love for writing. In addition to my involvement in multiple student organizations, I also served as the Newsletter Editor intern for the Miami University Dance Theatre during my junior year, a position that I will carry on into my senior year.
I plan to bring all the skills and lessons I have learned from my time as a dancer, my time in Miami’s organizations and clubs, and the three years of knowledge I have gained from studying strategic communication and professional writing into my summer with Sonnhalter. Having the opportunity to step into the public relations industry and grow my skills will be an invaluable experience. From creating press releases to influencer outreach, social media marketing, blog posts, and more, I look forward to building my portfolio and experience within public relations. I am ecstatic to begin a journey full of growth, new experiences, challenges, and discovery and I am so grateful to do it with Sonnhalter and the PR Team.
For brands, it’s not enough to simply have a presence on social media—they need to be paying attention. That’s where social listening comes in. It’s more than just tracking mentions or counting likes; it’s about understanding conversations and trends in real time to have better marketing efforts.
Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand, industry or topic—and then using those insights for your strategy. It involves tracking things like brand mentions (tagged and untagged), industry keywords, competitor names or hashtags.
So why does this matter?
Social listening helps you understand your audience better. You can identify what customers care about or what frustrates them, all of which can fuel better content and stronger customer service. It also keeps you ahead of trends. By social listening, your brand can jump into conversations early, positioning itself as a thought leader.
Brand reputation
Social listening plays a critical role in managing your brand’s reputation. If someone’s talking about you—whether it’s a compliment or a complaint—you want to know about it. Being able to respond quickly shows that you’re engaged and care about your audience. It’s also a great way to keep tabs on competitors. Finally, it drives product innovation. By listening to what people are saying, you can generate ideas for improvements or entirely new offerings.
If you’re ready to put social listening to work for your brand, start small: track a few keywords, analyze conversations and see what insights surface. From there, let the data guide your strategy and help you make smarter, more impactful decisions.
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.
We say it all the time: your brand is more than your logo, colors, or tagline. It’s the entire experience someone has with your organization—from the first impression to the unexpected moments when things go sideways.
A recent personal experience reminded us how important those edge moments are.
After noticing a series of fraudulent Uber charges on a credit card, the card issuer (Chase) sprang into action. The fix was fast, proactive, and personal. New card issued. Fraud reversed. Passwords updated. Clear, helpful guidance provided.
Uber? Not so much.
What followed was a frustrating series of scripted chat messages, vague instructions, and unhelpful links. The ease that defines their ride-booking experience vanished the second support was needed. Despite a brand that promises simplicity and seamless service, the follow-through just wasn’t there.
Interestingly, Chase—a brand that sounds buttoned-up and corporate—was the one that delivered a genuinely great customer experience. Uber, with all its cool-factor and sleek promise of effortless mobility, fell short when it mattered most.
So what does this have to do with your brand?
Everything.
Because a brand promise isn’t worth much if it only applies to the easy stuff. It has to show up everywhere—especially in those behind-the-scenes moments. The ones your customer will remember long after the flashy first impression.
It’s a good reminder: your brand doesn’t live in a brand book or strategy deck. It lives in every interaction, especially the unexpected ones.
So how can you make sure your brand shows up consistently?
Here are three simple steps:
1. Audit the fringes. Look beyond the obvious touchpoints. What happens when someone needs support, has a complaint, or engages with back-office processes?
2. Empower your people. The best brand moments come from humans making smart, on-brand decisions. Give your team clear guardrails—and the freedom to make it right.
3. Pressure-test your promise. What happens when things go wrong? Build in ways to deliver your brand values even in the messier moments.
Your brand is built in the quiet moments, not just the shiny ones. Make sure it’s saying what you want it to.
In today’s digital landscape, capturing content is more important than ever. Businesses are trying to tell their stories, engage with customers and showcase products or services in a way that resonates. And the easiest, most immediate tool we have to capture this content is right in our pockets: our smartphones.
While phones have made content creation more accessible, it’s crucial that we don’t overlook the power of each shot we take. Every photo represents your brand and communicates your message. The way we capture content on our phones can make a significant impact on how your business is perceived. Here’s how to approach using a phone to capture content.
Know the Purpose Behind Every Shot
When you’re capturing content for your business, it’s essential to have a clear idea of why you’re taking the photo. Is it to showcase a product? Highlight a behind-the-scenes moment? Or share an event or promotion? Understanding the purpose behind each shot will guide how you frame the image and what elements to focus on.
Consistency in Branding Through Composition
Your business’s content should feel cohesive across all platforms, whether it’s on your website, social media or email marketing. The composition of your photos plays a big role in maintaining that consistency.
Use composition techniques like the rule of thirds to create balanced, visually appealing images. The “rule of thirds” divides the frame into a three-by-three grid, creating intersections that are areas to place your focus.
The rule of thirds is where you mentally divide the frame or screen of your phone into thirds, both vertically and horizontally. This grid overlaying on your screen will help you to place your key subject where the lines intersect. This means that placing your subject into the center of the screen will create a less interesting composition.
Leverage Lighting
The importance of lighting can’t be overstated when it comes to using your phone. Good lighting can elevate a basic product shot into something eye-catching, while poor lighting can make even the best product look unappealing. For businesses, consistent lighting is key to maintaining quality.
If you don’t have enough natural light, then your content may look dark and grainy. Too much light will lead to harsh lighting on your subject. When using natural light, work with the sun and overhead lights to make your content look the best. Consider investing in an affordable lighting kit to ensure products and people are well lit.
By taking a thoughtful, intentional approach to how you capture content, you ensure that every shot speaks to your brand and communicates your message clearly.
So next time you grab your phone to capture a moment for your business, remember to consider the composition, lighting and story behind each shot.
In today’s day and age, the reputation of your brand is crucial. If someone were to misinterpret your product, or the meaning behind a campaign, a bruised reputation could scorch your brand for years on end. People may forgive, but they do not forget. Therefore, the notion of authenticity is vital. The media has been known to “shout-out” those who do not comply with an authentic personality, thus leading to “de-influencing” certain brands who say they are one thing but turn out to be another.
To combat that, testimonials and video testimonials using real-world customers, who are there to vouch for your product and brand are very effective tactics. If your audience senses some kind of un-authentic vibe, to the guillotine you and your company goes. In this blog, we will examine the ways that testimonials and video testimonials can be a critical tool for the success of your company.
Boosting credibility
The way your customer base perceives your brand is likely the most important factor as they decide whether they want to keep buying your products and services. Credibility is a huge factor in that. If your company does not seem credible, your customer base will plummet. Using video testimonials with real people offers the opportunity to boost your company’s credibility. Seeing people like yourself using and enjoying the same product can enhance your company’s credibility and foster a positive connection with your audience.
Enhancing engagement amongst your audience
Engaging with your customers and encouraging them to share their experiences through testimonials can be beneficial. This interaction not only makes customers feel valued but also strengthens the connection between them and your company. By actively seeking their feedback on social media, you’re likely to boost your brand’s credibility.
Cost-effectiveness
By having the right mindset, simple equipment and great lighting, filming video testimonials can cost you next to nothing. It doesn’t take much to create a great video for your audience, which can then lead to a great outcome for your company. It’s quite a misconception that people need the highest quality of technology to create something great. You can do anything with a little bit of technology and a great idea.
Increases customer retention
By creating a conversation between the company and a customer, with the use of testimonials and video, the customers will be coming back for more. But if the customer were to see someone alike using a product and speaking highly of it, the notion of seeing someone satisfied, who is similar using this specific product, speaks volumes. Thus, the customer retention rate can skyrocket.
From these various points, it’s evident how important testimonials and video testimonials can be for your company. It can boost credibility, enhance engagement amongst your customer base, it’s cost effective and can increase customer retention. From that, why not try it?
