SUBSCRIBE
marketing strategies

Old or New: School is Back in Session

by | Aug 24, 2018 | Traditional Marketing, Uncategorized

By Chris Ilcin, Account Superintendent

There are still some hot days to get through, but Labor Day is fast approaching and most schools are back in session. So make sure you stop for busses, keep an eye out for kids and stop worrying about chasing the latest marketing craze.

Wait, what?

This is the perfect time of year to reassess what school your marketing efforts are going to. Are you “Old School,” still utilizing print, convinced social media is just a craze and missing printed catalogs? Or are you “New School,” only marketing to mobile, boiling your message down to 140 characters and laughing at the dinosaurs amongst you?

Guess what: it doesn’t matter.

Because in the end, what will make any and all of those marketing tactics succeed or fail is what you bring to it – a personal touch.

Old School Personal Touches

Print Ads – Make sure your advertising isn’t just a product catalog and includes a call to action, such as a dedicated phone number or website. This will be your best way to gauge ROI and allow you to make a personal connection with people who respond to your ad.

Catalogs – Be smart with distribution. Don’t just dump them in a distributor’s office or on a table at a trade show. Offer them on your website and free upon request. Just make sure you have a plan to follow up and utilize the customer info you get in return.

(more…)

Share this:

What’s Your Marketing Strategy for ’14? See What Other Marketers Are Saying

by | Feb 19, 2014 | Marketing Trends, Social Marketing, Traditional Marketing

As the year gets under way, we are all completing our plans and strategies for the upcoming year. Last fall, ExactTarget completed a survey of over 2,500 marketing executives who gave their insights on what they will be doing this year.  You can download the full report.

The main takeaways are:

  • Increasing conversion rates
  • Improving brand awareness
  • Collecting, measuring and using behavior-based data

2014StateofMarketing-page 1

Other points of interests:

  • Acquiring and developing strong relationships with new potentials.
  • Email is not dead, on the contrary, it will be a core driver in ’14.
  • Responsive websites will be the norm moving forward.
  • Mobile is big – there are now more mobile devices connected than there are people in the world.

The key is to develop a strategy, implement it and evaluate it. If some things are doing well, try something else. Make sure you use both the traditional, as well as some of the newer digital options in your mix.

Hope you have a great 2014.

Share this: