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jeffrey cohen

Enhance Your Trade Show Presence by Utilizing Social Media

by | Nov 10, 2011 | Marketing Tips, Traditional Marketing

For most of us in the B2B space, trade shows usually take up a fair portion of your marketing budget. Are you leveraging social media in this space?

A recent post by Jeffrey Cohen from Social Media B2B highlighted 10 ways to maximize your efforts. Here are some highlights:

  • Use full URLs for social media profiles – mailers, handouts, signage. Don’t make prospects search for you.
  • Include latest topics from relevant industry groups or associations – Check LinkedIn groups or forums for the latest industry topics and share them with the group working the booth as conversation starters. A good way to break the ice and start building a relationship.
  • Put content on slideshare – Create a short, highly visible deck about new products or demos you’re doing at the show. Make sure you have key-word rich descriptions and to share them prior to the show on your social network.
  • Live blogging – If there is a keynote speaker, take notes and post before leaving the presentation.
  • Connect with show organizers – Provide them with content for their site as well as using their #hashtag during the show.
  • Conduct video interviews with customers or distributors. Subject matter can be anything from industry trends to a review of your products.

Those are some idea; what are you doing to maximize your trade show efforts?

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How to Get the Best Out of Your B-to-B Facebook Page

by | Jun 23, 2011 | Marketing Tips, Social Marketing

Some folks are still confused as to what to do to get the most out of your Facebook page. There are a few keys…one is content (targeted at your audience) and the other is a strong call-to-action. Incorporating these will help engage people and drive traffic back to your site.

I recently read a great article in Social Media B2B, by Jeffrey Cohen, 75 of the Best B2B Facebook Marketing Tips that’s a good a summary of things you need to do to be best in class. He gives you tips and sources. Here are my favorite points:

  • Get people to LIKE your page
  • Share lots of photos and ask your fans to also share
  • Write posts that encourage sharing across the network
  • Have a unique voice
  • Diversify your content
  • Post industry articles and blog posts fresh from your newsreader
  • Make your like button easy to spot
  • Encourage others to share your calls to action

If you like this post you may like:

Tips on Using Facebook as a Good Marketing Tool

Social Media for B-to-B Marketers

2011 Social Media Trends in the Industrial Sector

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