by tradesmeninsights | Feb 17, 2022 | Tradesmen Insights
By: Matt Sonnhalter, Vision Architect
I think we would all agree that social media is here to stay, and this recent stat confirms it: 77% of people surveyed for a joint report by Facebook and NYU’s Governance Lab indicated that the most important group they are part of operates online (where social media plays a major part).
Hootsuite released their 2022 Social Trends report and in this five-part series, we will discuss each trend.
The Brand Strategy Trend
Brands finally get community right (with the help of creators)
In 2022, the key to unlocking online communities (no matter the size of your business) is in the hands of digital creators.
Instead of trying to build a community from the ground up, the smartest brands in 2022 will tap into existing creator communities to learn more about their customers, simplify content creation, and build brand awareness and affinity.
Stop thinking about your followers as your community
A lot of small and midsized businesses make the mistake of thinking that all they need to do when it comes to online community building is to get people to follow them. Assuming that a passive following is equal to an engaged, thriving, and loyal community does the power of social media a disservice. And it can cloud your judgment of your product’s real value.
Instead, seek out online communities that are active and engaged around interests relevant to your product category. If you make dishware, talk to home cooks. If you service cars, find auto clubs. If you manufacture welding equipment, find welders. By using creators to tap into these circles where you’re not well known and adding value there, you’ll reach new audiences, build cultural relevance, and learn more about your customers.
Support the growth of content creators in earnest
Not only should you be listening to what people are saying within the online communities you’re targeting—you should be actively supporting the content creators who are making those communities flourish. This goes beyond handing out freebies and swag (although those are nice too). Build trust by investing in your creator partners, taking the lead in distributing their content, and actively amplifying their content on your channels. If people within the community see you as an active partner in supporting the creators they admire, they’ll be more likely to trust that you have their best interests at heart too. Then it’s just up to you to deliver.
by tradesmeninsights | Apr 16, 2014 | Marketing Tips, Social Marketing
I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts. Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject.
The February 2014 research from Social Media Marketing University substantiates the notion that people still aren’t taking this seriously.
Negative issues need to be addressed and what better way to hear about issues than on social platforms. Don’t you want to know what customers are saying about you? You’d better be monitoring them and jump in with a plan to respond. There are several monitoring options out there will help you. Here are some free ones – Social mention, Google alerts, Hootsuite and Tweetdeck.
I recently had an experience with a major faucet manufacturer about a replacement. We had to get a new tub at home and my wife wanted to update the faucets, which we did. The manufacturer sent the wrong spout and it took our plumber almost 2 months to get the replacement for it. They weren’t good at customer service, just making excuses. I made mention (by brand name) on a tweet what my frustration was, and true to form, heard nothing back.
In the short run, ignoring me may not be a big deal to them since I had already purchased the tub set, but in the long run, my wife is planning to replace all the faucets in our 3 bathrooms. Guess who isn’t going to be considered for that purchase?
In a world where we have alternative plans for everything, don’t overlook social responses to negative posts. It’s better to address them straight on or they will fester and come back to bite you when you least expect it. Have a plan in place.
by tradesmeninsights | Sep 16, 2010 | Marketing Tips, Social Marketing, Twitter
Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your new business.
For the past 18 months, Twitter has been the leading traffic generator to my Tradesmen Insights blog. It definitely needs to be part of your overall social media marketing strategy.
For Twitter to be effective for new business, the following are seven of my personal tips:
- Don’t be afraid to use Twitter differently from the way it was originally intended to be used. Twitter is more of a broadcast tool that most would admit and current research validates. Treat it as a broadcast tool through reach and frequency of your content marketing efforts and generating the best return on your time investment by repurposing your content through tools such as Social Oomph.
- Build a targeted Twitter following. Research Twitter lists such as Mashable’s Twitter List Directory, third-party programs such as TweetAdder.
- In addition your own blog’s content, be sure to supplement your Twitter posts with resources from others that are of help to your target audience.
- Pay-it-forward. As others are so kind to publicize your content, also help to promote theirs.
- In addition to Twitter being a broadcasting tool, it must be utilized as a networking tool for you to have success. Content helps build awareness but it is up to you to turn awareness into relationships. The efficiency of these kinds of online networks should be all that is needed to motivate you to participate. People want to work with other people that they know, like and trust.
- Use third-party Twitter tools like CoTweet and HootSuite to minimize your time and maximize the effectiveness of your Twittering.
- What you learn to do for your agency can be used for your clients. There are a multiplicity of benefits from your involvement.