5 Highlights from Global Spec Marketing Trends Survey

GlobalSpecSearchEngineLogoI’ve used Global Spec online marketing for several of our clients who target engineering, technical manufacturing and industrial professionals. They are well respected and a great source for qualified leads. During the 1st quarter of ’09, they surveyed marketing executives on trends and challenges facing them for the balance of year. 555 surveys were completed. There are really no big surprises here–marketers are going to have to do more with less and online is going to be used because of accountability.               Here are some of the highlights:

  • 73% stated that customer acquisition and lead generation is their primary goal.
  • Top 3 challenges: 1-too few resources. 2-not enough qualified leads. 3-improve ROI
  • Top 3 marketing channels: 1-online directories/websites. 2-e-mail marketing to house lists. 3-SEO
  • 29% spend more than 50% of their budget online
  • 48% will spend more of their budget online

You can read the entire white paper here.


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Industrial Community Responds to Online Marketing

Industrial markets focusing on design/engineering and technical jobs are spending more time online according to a recent survey released by GlobalSpec.

Here are some of the survey’s highlights:

  • 83% found suppliers online
  • 81% get their product specs online
  • 79% use the Internet for research
  • 67% request quote
  • 66% compare products across suppliers
  • 74% of engineers visited 6 or more related sites weekly
  • 56% spend 6 hours a week on the internet
  • 21% spend 12 hours or more on the internet

Seeing an online advertisement motivates the engineering, technical and industrial audience to take action. According to 2008 GlobalSpec Engineering Trends Survey, upon seeing an advertisement online, 87% of respondents visited the advertiser’s Web site and 56% e-mailed the advertiser.

The Industrial Community Responds to Online Ads

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