I’ve used Global Spec online marketing for several of our clients who target engineering, technical manufacturing and industrial professionals. They are well respected and a great source for qualified leads. During the 1st quarter of ’09, they surveyed marketing executives on trends and challenges facing them for the balance of year. 555 surveys were completed. There are really no big surprises here–marketers are going to have to do more with less and online is going to be used because of accountability. Here are some of the highlights:
- 73% stated that customer acquisition and lead generation is their primary goal.
- Top 3 challenges: 1-too few resources. 2-not enough qualified leads. 3-improve ROI
- Top 3 marketing channels: 1-online directories/websites. 2-e-mail marketing to house lists. 3-SEO
- 29% spend more than 50% of their budget online
- 48% will spend more of their budget online
You can read the entire white paper here.